Bengaluru – May 30, 2025: Flipkart, India’s homegrown e-commerce marketplace, has announced the launch of its much-awaited Fashion End of Season Sale (EOSS), kicking off at midnight on May 30, 2025. This fashion extravaganza will feature over 70,000 brands and sellers offering a wide selection of fashion, beauty, and lifestyle products to millions of customers across the country. This EOSS promises expanded product collections and an array of exciting offers, making it one of the largest fashion celebrations in India.

Customers across all serviceable pincodes will have access to curated collections from 1,000+ trends, including popular styles like baggy bottoms, retro runners, utility fits, relaxed silhouettes, threadwork, and soft bloom prints. With a strong focus on accessibility, variety, and innovation, the End of Season Sale is set to redefine the fashion shopping experience for customers nationwide.

In line with evolving customer preferences, Flipkart has seen a significant uptick in the adoption of premium products. Branded accessories witnessed good year-on-year growth, while the premium clothing segment has also been on the uptick this year. D2C brand collections have expanded 3X, with a 60% growth over last year.

Key Highlights:

• Top deals across customer favorites: Titan, GAP, Calvin Klein, Libas, Levis, Safari, Asics, and Puma.
• Top trends to choose from: ‘Folklore ethnic’ sets, fusion coords, ‘white-out’ shoes, ‘colour pop’ suitcases, ‘buckle wear footwear’ and others.
• Special Deal Events: Midnight Rush Hours, Time Bomb Deals, Early Bird Deals, Daily Flash Deals, Deal of the Day, and Exclusive Brand Hours.

This End of Season Sale (EOSS) promises something for every shopper:

• Women can explore trending styles such as relaxed co-ords, indie-print ethnic sets, bold floral sarees, soft tie-up tops, wide-leg jeans, and options from Korean fashion too.
• Men can choose from textured shirts, baggy jeans, checkmate patterns, and oversized T-shirts, each reflecting current style trends.
• Gen Z: Flipkart’s GenZ offering ‘Spoyl’ has introduced over 80,000 new styles specially curated for Gen Z, perfect for parties as well as the summer and monsoon seasons.
• Influencer Trends: Shoppers can also expect timeless, influencer-inspired trends including oversized fits, utility wear, and fusion wear, ensuring there’s something for every style and occasion.

Speaking about the shopping extravaganza, Kunal Gupta, Vice President, Flipkart Fashion, said: "At Flipkart, our mission is to democratize fashion for every Indian shopper, and the End of Season Sale is a celebration of that promise. This year’s sale reflects our continued focus on bringing trend-first, tech-enabled, and deeply personalized fashion experiences to every corner of the country. From Gen Z curations on SPOYL to premium selections across apparel, footwear, and accessories, we’re making fashion more accessible, faster, and more affordable for millions across the country. As we connect lakhs of sellers, brands, and customers, our focus remains on delivering unmatched value and convenience."

This year’s EOSS will witness bigger engagement in the Creator Ecosystem with the affiliate influencer program, branded influencer hauls, and on-ground EOSS Pop Up Events across metros. Flipkart has also unveiled two new TVC films which creatively showcase the urge for non-stop scrolling, courtesy of the ‘big deals on big brands’ during EOSS.

Campaign links: https://www.youtube.com/watch?v=06FpwedKXj8 https://www.youtube.com/watch?v=qcwfxhSD9u8

About the Flipkart Group The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Cleartrip, and super.money. Established in 2007, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in India’s digital commerce revolution. With a registered user base of more than 500 million, Flipkart’s marketplace offers over 150 million products across 80+ categories.

Today, there are over 1.4 million sellers on the platform, including Shopsy sellers. With a focus on empowering and delighting every Indian by delivering value through technology and innovation, Flipkart has created thousands of jobs in the ecosystem while empowering generations of entrepreneurs and MSMEs. Flipkart has pioneered services such as Cash on Delivery, No Cost EMI, Easy Returns, and UPI. These customer-centric innovations focus on enhancing digital payment offerings for all customers while making online shopping more accessible and affordable for millions of Indians.

For more information, please write to media@flipkart.com