Bengaluru July 13, 2022: Flipkart, India's homegrown e-commerce marketplace, and Girnarsoft, the parent company of India's leading auto search and discovery portals CarDekho and BikeDekho, today announced a strategic partnership. This collaboration will make innovative tools, selections, and automobile content such as detailed specs, prices, and comparisons available on the Flipkart app and mobile website through a microsite developed for this purpose.
Flipkart is strengthening its focus on the auto category, which currently covers accessories, select auto services, automobile spare parts, and insurance options. This collaboration with Girnarsoft will allow its users across the country to make informed auto decisions aided by search, research, and comparisons. The interface for Flipkart's automobile section has been designed to ensure easy navigation, discovery, and seamlessness in journey completions.
Speaking on the collaboration, Sankalp Mehrotra, Vice President - Monetisation, Flipkart, said, "With over 400 million users on Flipkart, we are able to draw a deep understanding of their journeys. Our association with Girnarsoft will provide our customers with greater choices and selection in the auto category, as they go through their Car and 2-wheeler explorations. Users will be able to discover and learn more about the vehicle of their choice."
Mayank Jain, CEO - New Auto Business, Girnarsoft, said, "This partnership with Flipkart allows us to offer our proprietary auto search and discovery services to a new and larger set of audiences in the country. Flipkart's reach and our strength in auto-tech solutions together will enable seamless vehicle discovery, research and buying experience for these users."
With the growing adoption of e-commerce, this alliance will play a pivotal role in facilitating OEMs and dealerships of all sizes to grow their business, while solving for the growing needs of millions of customers across India.
The new platform allows customers to:
EXPLORE cars & bikes.
COMPARE vehicles.
BOOK TEST DRIVE.
About the Flipkart Group
The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Flipkart Health+, and Cleartrip. Started in 2007, Flipkart has enabled millions of consumers, sellers, merchants, and small businesses to be a part of India's digital commerce revolution. It has a registered customer base of more than 400 million, offering over 150 million products across 80+ categories. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns.
For more information, please contact media@flipkart.com.
