Bengaluru - October 28, 2021: Flipkart, India's homegrown e-commerce marketplace, and Moj, India's largest homegrown short video platform, today announced a collaboration to enable Video and Live Commerce experiences at scale. This will help Flipkart to scale video commerce in the country and engage the next 200 million e-commerce customers.
Moj currently has the highest monthly active user base of over 160 million members among all Indian short-form video platforms. Besides making e-commerce accessible to millions of first-time users, this collaboration also incentivizes content creators in the Moj ecosystem by enabling new commerce-led revenue streams to deepen socio-economic impact.
A recent report by RedSeer Consulting predicts that the gross merchandise value of live commerce through short videos would touch $5 billion in India by 2025. Another study by Bain & Company projects that three in four Internet users (or 600 to 650 million Indians) will consume short-form videos by 2025.
Speaking about the collaboration, Ravi Iyer, Senior Vice President and Head, Corporate Development, Flipkart, said the strategic collaboration will play a key role in onboarding the next 200 million e-commerce users. He also noted that Moj's wide reach through the Indic languages it operates in is a step towards offering an inclusive e-commerce experience.
Manohar Singh Charan, Chief Financial Officer Mohalla Tech Pvt Ltd. (parent company of Moj), said this collaboration is a step towards developing a concrete revenue stream for creators in India, while enhancing the social experience for users.
Flipkart and Moj aim to enrich the viewing experience on the Moj platform by providing convenient access to products showcased by content creators. Users will get a seamless content and commerce experience on Moj, allowing them to buy tagged Flipkart marketplace products directly from the video screen.
About the Flipkart Group
The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, and Cleartrip. The Group is also a majority shareholder in PhonePe. Started in 2007, Flipkart has a registered customer base of more than 350 million, offering over 150 million products across 80+ categories. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns.
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