Kalna, West Bengal June 9, 2025: Flipkart, India’s homegrown ecommerce marketplace, today organized a workshop at Kalna in collaboration with the Government of West Bengal as part of their ongoing MoU partnership. The session was designed to empower local artisans and weavers by integrating them into India’s rapidly expanding digital economy. This onboarding workshop equipped participants with the essential knowledge and tools to successfully access the Flipkart marketplace and scale their businesses online. The event was attended by Shri Shubham Aggarwal, Sub Divisional Officer, Kalna; Shri Krishna Chandra Munda, Deputy Magistrate, Kalna; Shri Sanjay Senapati, Block Development Officer, Purbasthali 1 Block; Shri Ranjit Maity, District Handloom Officer, Bardhaman and Shri Manas Goswami, District Khadi Village Industries Board, Bardhaman.

The workshop aimed to strengthen the capabilities of local communities for self-employment and entrepreneurship. With a strong focus on showcasing Flipkart’s marketplace offerings, the workshop was designed to equip communities of weavers, and artisans with the knowledge and tools needed to access national markets and expand their businesses. Organized in partnership with the Government of West Bengal, the orientation session in Kalna saw participation from over 50 artisans and weavers.

Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, commented on the collaboration, saying, “Our partnership with the Government of West Bengal underscores Flipkart’s dedication to promoting digital inclusivity across India. Through this collaboration, we aim to unlock greater economic opportunities for artisans in Kalna, nurturing a new generation of entrepreneurs empowered by technology. The Samarth program is rooted in the vision of bridging the digital divide for underserved communities enabling them to build sustainable livelihoods through e-commerce. By providing guidance, resources, and support, Flipkart is committed to integrating rural enterprises into the larger narrative of India’s economic growth.”

Flipkart Samarth has played a pivotal role in promoting underserved communities across India. Launched in 2019, Flipkart Samarth is a nationwide initiative to open new growth opportunities for MSMEs, artisans, and underserved communities through e-commerce by providing an inclusive, nationwide digital platform to help them develop the capabilities for earning a better living. The program has seen significant growth through strategic engagements and partnerships with State and Central Ministries, Government Departments, and other entities across India.

About the Flipkart Group

The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Cleartrip and super.money. Established in 2007, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in India’s digital commerce revolution. With a registered user base of more than 500 million, Flipkart’s marketplace offers over 150 million products across 80+ categories. Today, there are over 1.4 million sellers on the platform, including Shopsy sellers. With a focus on empowering and delighting every Indian by delivering value through technology and innovation, Flipkart has created thousands of jobs in the ecosystem while empowering generations of entrepreneurs and MSMEs.

Flipkart has pioneered services such as Cash on Delivery, No Cost EMI, Easy Returns, and UPI. These customer-centric innovations focus on enhancing digital payment offerings for all customers while making online shopping more accessible and affordable for millions of Indians.

For more information, please write to media@flipkart.com