Bengaluru December 5, 2022: Flipkart, India's homegrown e-commerce marketplace, is bringing the December edition of its End of Season Sale (EoSS) event. This event is designed to bring lakhs of lifestyle and fashion sellers, and thousands of brands together to offer a vast selection for millions of customers. In this edition, over 200,000 sellers, and more than 10,000 brands will offer a wide range of wedding and party wear, winter fashion, lifestyle and beauty products. The event, which will begin from December 7 to 12, 2022, will continue to keep the end-of-year festive spirit high.

The 6-day event, will witness Flipkart host an upgraded version of the 24X7 live commerce, image search, and video catalogues. In the last 6 months, over 5 million monthly users have used visual search to follow their favourite celebrities and influencers for fashion styles and trends. This feature is also helping customers discover the best offers for their favourite products.

Sellers from across the country will be participating to bring in lakhs of designs and customers will be able to get their hands on special selections from Delhi, Agra, Jaipur, and Kolkata.

Featured Brands and Offerings

Some of the top national and international brands bringing in curated designs and selection include:

Top Brands: Puma, Nike, Adidas, Titan, Fossil, Woodland, Crocs, American Tourister, Safari, Lavie, Levi's, U.S. Polo Assn., Allen Solly, United Colors of Benetton, Louis Philippe, Soch, Hidesign, Jack & Jones, VeroModa, Only, Tommy Hilfiger, Calvin Klein, Lee, and Wrangler.

Formal Wear: Peter England, Blackberrys, Arrow, and Woodland.

Kids' Wear: Allen Solly, Jack and Jones, and Crocs.

Homegrown/D2C Brands: Foxter, Fubar, Mokshi, Metro Fashion, Vtradition, Cutiekins, Homecandy, KaarigiriDezine, Being Human, Ruf & Tuf, Campus, Cultsport, Hershienbox, Mokobara, Aadi, and Kraasa.

The event includes an omnichannel approach in partnership with participating stores. Flipkart is bringing in more than 200 brands presenting their catalogue from about 5,000 stores, which customers will be able to discover and get delivery through Flipkart's pan-India robust supply chain. This approach will enable local seller stores to showcase their selection and allow customers to get faster delivery from the stores.

Alia Bhatt is the face of the event, supported by hundreds of influencers who will help customers discover the best offers and products on their social channels.

Flipkart Fashion's Vision

Abhishek Maloo, Senior Director, Flipkart Fashion, commented that EoSS events offer a plethora of options across footwear, accessories, and apparel, catering to the nuanced fashion requirements of Indian customers. He noted a visible shift from need-based purchases to aspiration purchases across metros and Tier 2+ cities. He is confident the event will propel the endeavor to onboard the next 200 million customers from tier 2+ regions in the country.

The End of Season sale, serving across 20,000 pincodes, will offer exclusive bank offers, PayTm partnerships, and special Cleartrip deals for its shoppers.

About the Flipkart Group

The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Flipkart Health+, and Cleartrip. Started in 2007, Flipkart has enabled millions of consumers, sellers, merchants, and small businesses to be a part of India's digital commerce revolution. It has a registered customer base of more than 450 million, offering over 150 million products across 80+ categories. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns.

For more information, please write to media@flipkart.com.