Bangalore, 19 September, 2019: Flipkart, India's leading e-commerce marketplace, has unveiled its star-studded advertising campaign ahead of the much-awaited Big Billion Days. Said to be the biggest event till date, Flipkart has collaborated with celebrities and influencers across the spectrum to reach out to and engage with a diverse set of consumers.
Celebrity Avatars and Campaign Reach
The celebrities are seen in engaging avatars that consumers can completely relate to, donning the hats of a policeman, journalist, politician, and the likes.
The campaign's central theme is India preparing for The Big Billion Days.
Reach: The campaign will reach out to over 300 million consumers in over 100 cities.
Assets: It includes 100+ television commercials and 3 million digital assets.
Exclusive Content: Flipkart has collaborated with hip hop icon Badshah to create an exclusive anthem.
Creative Agency: The campaign was conceived by Lowe Lintas.
Vikas Gupta, Vice President and Head of Marketing at Flipkart, stated that the celebrities are collaborating to drive more people to the platform and enable them to experience The Big Billion Days, bringing Bharat and India closer this festive season.
Platform Enhancements
To support its goal of driving and sustaining more users this festive season, Flipkart has recently introduced:
A simplified Hindi user interface.
A unique rewards system.
Credit-backed payments system.
The widest selection of brands and products across categories.
The Big Billion Days event has been running since its inception in 2014.
Creative Team
Creative Agency: Lowe Lintas
Agency Team: Hari Krishnan, Anand Narayan
Creative Team: Sagar Kapoor, Kapil Mishra, Jigisha Dalal, Arpan Bhattacharyya, Swapna Patkar
Production House: Ramesh Deo Production
Director: Abhinay Deo
About Flipkart
The Flipkart Group includes group companies Flipkart, Myntra, Jabong, and PhonePe.
Customer Base: Around 160 million registered customers.
Product Offering: Over 150 million products across 80+ categories.
Pioneering Services: Known for Cash on Delivery, No Cost EMI and easy returns.
For further information please contact: Priyanka Serrao | priyanka.serrao@flipkart.com.
