Delhi - August 10, 2023: Flipkart celebrated the success of its initiatives to support MSMEs, artisans & weavers with initiatives like Flipkart Samarth. The Samarth program aims to contribute to the socio-economic development of communities with a special focus on women and rural entrepreneurs, differently-abled entrepreneurs, artisans, and weavers across India while promoting traditional arts and crafts.
On this occasion, Flipkart also launched a coffee table book 'Homegrown Heroes' that encompasses the progress people have made across the spectrum and highlights how the transformative power of e-commerce makes no dream too big or too far. The book is a wealth of success stories highlighting India's traditional craftsmen, weavers, and small business owners who are shaping their futures through Flipkart Samarth. The book is a homage to the thriving spirit of entrepreneurship and innovation in our nation. As India celebrates Azadi Ka Amrit Mahotsav, the book curates 75 real-life stories about the freedom of the human spirit and the success of earning a livelihood.
Impact and Growth Metrics
Flipkart's Samarth program, launched in 2019, has positively impacted over 1.5 million livelihoods across the country.
It helps underserved communities leverage the power of e-commerce and gain access to a pan-India market.
Under this program, training and time-bound marketing support is also facilitated.
Flipkart Samarth has grown its seller entities base by 300% over the last year and helped businesses grow by 300%.
This growth was enabled through multiple strategic engagements with State and Central ministries, departments, and entities across India.
At present, the Samarth initiative has successfully connected with sellers spanning 28 states.
Commending the success of the Samarth program, Shri Narayan Rane, said, "The Flipkart Samarth program perfectly aligns with the government's vision to empower and uplift MSMEs in India. The stories captured in Flipkart's coffee table book showcase the resilience, innovation, and determination of our homegrown entrepreneurs. We believe this initiative will continue to contribute to the socio-economic growth of our nation."
Shri. Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart group, said, "With the Samarth program, Flipkart has evoked a greater sense of purpose by empowering individuals... to establish their online businesses, create job opportunities for others, and secure employment."
As India marches towards a 20 trillion-dollar economy by 2047, Flipkart is working alongside the government by supporting small businesses using technology, strengthening supply chains by building fulfillment centers and warehouses, and creating a sustainable ecosystem.
About the Flipkart Group
The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Flipkart Health+, and Cleartrip. It started in 2007. It has a registered customer base of more than 450 million , with over 150 million products across 80+ categories. Today, there are over 11 lakh sellers on the platform, including Shopsy sellers. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns.
For more information, please write to media@flipkart.com.
