Bengaluru June 15, 2020: Flipkart, India's homegrown e-commerce marketplace, today announced the launch of Flipkart Perfect Homes Junior, expanding its range of furniture selection on the platform.
Product Details
The selection is Manufactured in India locally and includes:
Beds
Study desks
Kids seating/table and chair set
Storage/wardrobes
The products under the Flipkart Perfect Homes Junior range are specifically 'designed for children - and not downsized.' The kid's portfolio features functional, vibrant, and high-quality furniture with ample storage space and aesthetically pleasing looks.
Safety and Quality Focus
The Perfect Homes Junior range has been developed with a safety-first approach with features such as:
Rounded edges
Free of toxic chemicals
Sturdy with no pinching parts
Durability certified
Each product undergoes rigorous audits by a trained quality team at Flipkart to ensure the highest standards of safety and quality are maintained.
Dev Iyer, Vice President - Private labels, Flipkart, said the new range meets the expectations of Indian parents who are value-driven, quality-conscious, and prioritize safety and functionality.
Market Context and Growth
Flipkart launched its 'Perfect Homes Studio' range in February 2020. The brand is known for identifying gaps in terms of price, quality, and variety in online furniture offerings and working towards filling them. The products are locally manufactured, contributing to the growth of local manufacturing communities and the creation of new job opportunities.
The launch of the Flipkart Perfect Homes Junior range marks the company's foray into the kid's furniture category, which is pegged to grow at 20 percent year-on-year, according to industry reports.
About the Flipkart Group
The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, and PhonePe.
Started in 2007, Flipkart has a registered customer base of over 200 million, offering over 150 million products across 80+ categories.
Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns.
The Group continues to steer the transformation of commerce in India through technology.
For more details contact media@flipkart.com.
