Bengaluru July 07, 2022: Flipkart, India's homegrown e-commerce marketplace, has strengthened its communication as a trusted e-commerce partner for millions of consumers across the country as it unveiled its promise of 'Super products at super prices with super speed'.
To communicate this fresh approach, the brand is bringing Alia Bhatt in the avatar of a 'FlipGirl', as the 'superhero' protagonist, for the Indian shopper seeking a saviour to affirm their 'wishlist'. Alia Bhatt as 'FlipGirl' comes to the rescue of millions of online patrons across the country.
The new campaign aims to communicate Flipkart's commitment to democratizing e-commerce and premium brands, making them accessible through faster delivery across the country. The campaign highlights that products across categories, including mobiles & electronics, fashion & lifestyle, home accessories & beauty, are made available conveniently and delivered quickly.
Dressed in a cape with Flipkart's signature blue and yellow colours, Alia, as a 'FlipGirl', has a sharp eye to avert any danger and help people in need. While saving them from dangers, she also offers them advice to shop on Flipkart for 'Super products at super prices with super speed'.
Dushyanth Jayanty, Vice President, Marketing, Flipkart, said, "This is what we wanted to remind shoppers of - they can count on Flipkart to save their day. 'Flipgirl' embodies this for us, and Alia Bhatt's fantastic skills have brought that to life."
Hemant Badri, Senior Vice President & Head of Supply Chain, Flipkart, said, "Our robust tech-enabled supply chain will ensure 1-hour delivery to same-day delivery across pin codes, and the Flipgirl concept communicates that to millions of customers across the country."
Alia Bhatt expressed, "Flipkart's Flipgirl will ensure fast deliveries across all corners of India, making it easier for all of us to shop online. I am extremely delighted to portray Flipgirl with this unique ad campaign which helps people affirm their evolving shopping needs."
The campaign was conceptualised by McCann World Group and is a 360-degree campaign reaching consumers in multiple languages across demographics.
TVC Links:
Main Film (Mobiles): https://youtu.be/tpwundxingc
Main Film (Electronics): https://youtu.be/VpkXMFkjALk
Main Film (Beauty): https://youtu.be/Qlp2bdRFOcg
About the Flipkart Group
The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Flipkart Health+ and Cleartrip. Started in 2007, Flipkart has a registered customer base of more than 400 million, offering over 150 million products across 80+ categories. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns. Together with its group companies, Flipkart is committed to transforming commerce in India through technology.
For more information, please write to media@flipkart.com.
