Bengaluru January 19, 2022: Flipkart, India's homegrown e-commerce marketplace, today announced the date of its first-ever dedicated Flipkart Samarth sale event - 'Crafted by Bharat', to be held on January 26, marking the occasion of India's Republic Day. The event will focus on celebrating India's rich culture and heritage by showcasing the wide range of handicrafts and handlooms from across the country.

Crafted by Bharat will see participation from artisans, weavers, people with disabilities and rural and urban women working in self-help groups associated with the Flipkart Samarth program from every corner of the country. This includes Tier 2 and 3 cities such as Bhagalpur, Bhopal, Gandhinagar, Howrah, Kalyani, Lucknow, Nuapatna, Panipat, Saharanpur, Sikar, Surat and Vijayawada among others.

The event is a part of Flipkart's continued efforts to partner with Flipkart Samarth artisans, weavers and handicraft makers, by providing market access to a nationwide customer base of more than 400 million consumers. Flipkart is helping transform the livelihoods of these communities while supporting the 'Aatmanirbhar Bharat' vision of the government.

At the event, customers will have access to great value propositions for a wide range of products curated by partners with rich cultural heritage and high regional significance such as:

Garvi Gurjari, one of the largest emporiums from the western region.

Biswa Bangla, showcasing traditional Bengali handicrafts, fabrics and artifacts.

Khadi products, chikankari, and zari-zardozi work.

Karnataka's renowned handloom and handicraft brands such as Cauvery.

Announcing the launch of Crafted by Bharat, Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, commented, "The Flipkart Samarth program has grown 5X over the past year and continues to see accelerated growth each quarter. Being a homegrown company, we are committed to continue working towards creating more opportunities for increasing business growth for India's local communities. With this dedicated sale event, we are looking forward to providing our Flipkart Samarth partners a platform where they can showcase their diverse products and at the same time, bring our customers closer to India's rich historic culture. With millions of Indians shopping online, small enterprises and artisans can now move beyond their local communities and gain access to opportunities that truly reflect the worth of their efforts."

About Flipkart Samarth

Flipkart Samarth was launched in 2019 and has been designed to democratize e-commerce through technology and build a sustainable and inclusive platform for under-served domestic communities. It has a special focus on women-led enterprises and people with disabilities. Under this program, Flipkart works with several Government entities, livelihood missions, and NGO partners to onboard rural entrepreneurs from across the country. Today, Flipkart Samarth positively impacts over a million livelihoods by helping them adapt and leverage digital commerce.

To further make the e-commerce experience seamless, the Flipkart app is available in 11 Indian language interfaces including Telugu, Kannada, Marathi, and Bengali.

About the Flipkart Group

The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Flipkart Health+ and Cleartrip. The Group is also a majority shareholder in PhonePe, one of the leading Payments Apps in India.

Started in 2007, Flipkart has enabled millions of consumers, sellers, merchants, and small businesses to be a part of India's digital commerce revolution, with a registered customer base of more than 400 million, offering over 150 million products across 80+ categories. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns. Together with its group companies, Flipkart is committed to transforming commerce in India through technology.

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