Flipkart, India’s homegrown e-commerce marketplace, has announced the launch of Korean skincare brands on its platform, including Faceshop, TirTir, Beauty of Joseon, K Glo, Soyaang, K Riot, Rom&nd, and Thank You Farmer, among others. As Korean skincare gains widespread popularity among digitally native, ingredient-conscious shoppers in India, these brands bring global beauty rituals closer to everyday routines.

The newly launched brands will be featured in dedicated storefronts on Flipkart, offering shoppers a wide selection such as K Glo’s performance-led range for radiant skin, Soyaang’s ingredient-driven formulations with Centella and snail mucin for a glass-skin look, and K Riot’s high-performance, affordable brightening solutions.

Kartheek Kanumuru, Senior Director, Beauty and Personal Care, Flipkart, said, “Korean skincare has rapidly gained popularity among Indian consumers who are increasingly prioritizing high-performance formulations backed by global beauty trends. At Flipkart, we have witnessed a growing demand for products that blend innovation, efficacy, and a deep-rooted skincare philosophy. With the launch of K Glo, Soyaang, and K Riot, we are excited to bring authentic, international skincare experiences to millions of our beauty shoppers across the country. This launch strengthens our commitment to offering trusted curation and expanding the spectrum of beauty discovery on Flipkart, reinforcing our position as the preferred destination for beauty enthusiasts.”

Ankit Agarwal, Founder & CEO, K-Riot, said, “Through our partnership with Flipkart for Korean Beauty, we are democratizing access to authentic Korean beauty ingredients in India using Flipkart’s far-reaching audience. Our data-driven R&D tailors each product to Indian skin needs, sourcing only genuine ingredients directly from Korea. Our affordable pricing makes it possible for everyone, everywhere to experience the magic of Korean beauty traditions without compromise.”

With this launch, Flipkart continues to strengthen its international beauty portfolio, making trending skincare innovations from across the globe more accessible to Indian consumers by democratizing price points and trending ingredients.

About Flipkart

The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Cleartrip and super.money. Established in 2007, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in India’s digital commerce revolution.

With a registered user base of more than 500 million, Flipkart’s marketplace offers over 150 million products across 80+ categories. Today, there are over 1.4 million sellers on the platform, including Shopsy sellers. With a focus on empowering and delighting every Indian by delivering value through technology and innovation, Flipkart has created thousands of jobs in the ecosystem while empowering generations of entrepreneurs and MSMEs.

Flipkart has pioneered services such as Cash on Delivery, No Cost EMI, Easy Returns, and UPI. These customer-centric innovations focus on enhancing digital payment offerings for all customers while making online shopping more accessible and affordable for millions of Indians.