Bhubaneswar - December 12, 2023: Flipkart, India's homegrown e-commerce marketplace, has expanded its footprint further with the launch of its first grocery fulfillment center in Bhubaneswar, Odisha. The new fulfillment center will ensure swift delivery of groceries to consumers within 24 hours of placing the order. The facility will generate over 300 direct and indirect employment opportunities while providing nationwide market entry for numerous local sellers, MSMEs, and small & medium farmers in the region.

Spread over 1.35 lac square feet with a dispatch capacity of over 2.09 lac units per day , this FC will cater to 16,000 orders per day across Asika, Basta, Bhadrak, Cuttack, Dhanekal, Jagatsinghpur, Puri and Talcher. Leveraging consumer insights based on search results in the state, the FC will offer a wide gamut of regionally popular brands such as Jharna Ghee, Kasper Rice, Usna rice, to name a few. Additionally, the state's popular favourites such as Lijjat Papad, Omfed Ghee and other local namkeen brands such as Mukhorochak will be offered by sellers at this FC.

Shri. Pratap Keshari Deb, Hon'ble Minister, Micro, Small & Medium Enterprise Department, Government of Odisha, said, "Odisha's socio-economic progress is gaining momentum, and the role of e-commerce in our overall development is pivotal. In alignment with our state's vision, Flipkart's inaugural grocery fulfillment center marks a significant stride toward the rapid advancement of local MSMEs and farmers. This initiative provides them with access to the pan-India market and establishes stronger connections with end consumers.".

Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said, "As Flipkart ventures into the heart of Odisha with our first-ever grocery fulfillment center, we recognize the state's dynamic growth. This launch signifies more than convenience; it underscores our unwavering commitment to bridge the digital gap and uplift local economies. We are not just delivering groceries; we are delivering empowerment to communities, local businesses, and small farmers.".

Hari Kumar G, Vice President, Head of Grocery, Flipkart, said, "Our new fulfillment center, a response to this escalating demand, aims to expedite order deliveries and enable sellers to offer a wide selection of locally relevant products for customers throughout the state. The introduction of our inaugural grocery facility in Odisha signifies our commitment to empowering sellers to meet the evolving needs of consumers while contributing to the comprehensive growth of the local economy.".

Flipkart continues to support the socio-economic development of the regions where it operates by creating and improving livelihood opportunities for regional MSMEs, sellers, and farmers. Flipkart Grocery currently has around 24 fulfillment centers in India that serve more than 1,800 cities and 10,000 PIN code areas across India. Flipkart's grocery division leverages technology to enhance user interactions, providing an elevated experience through features like voice-enabled shopping, credit offerings, and open-box delivery.

About the Flipkart Group

The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Flipkart Health+, and Cleartrip. Established in 2007, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in India's digital commerce revolution. With a registered customer base of more than 500 million, Flipkart's marketplace offers over 150 million products across 80+ categories. Today, there are over 14 lakh sellers on the platform, including Shopsy sellers. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns.

For more information, please write to media@flipkart.com