Mumbai, 17th April 2023: The Flipkart Foundation, under the Flipkart Group, has partnered with Pratham InfoTech Foundation (PIF) to launch the initiative Digital Literacy and 21st Century Skills for Employability.
Target Group: Youth between the age group of 18 to 35 from economically disadvantaged sections of society.
Duration & Cost: This is a 12-month project that is free of cost.
Location: The training will be held at five PIF Centres across Mumbai, Maharashtra: Mulund, Chembur, Worli, Dahisar and Antop Hill.
Impact: The program is expected to benefit 5,000 people (1,250 youth directly and 3,750 extended family members indirectly) by empowering them with a life of dignity and purpose.
The training, led by PIF, consists of a hybrid model covering employability through digital, peer and activity-based learning to hone their digital literacy and soft skills. PIF will provide beneficiaries with laptops for group-based project work. The content used is majorly video-based tutorial, available via the Digital Sakshar Free Learning App, website, and YouTube channel.
Post completion of training, the students will be awarded certificates and will eventually get placement opportunities through job fairs with leading partner employment firms.
Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart and Board of Director, Flipkart Foundation, said, "Enabling access to education and skills that provides youth not only with technical and vocational but also core employability skills is a core focus area for us at the Flipkart Foundation. We are humbled to announce our partnership with Pratham InfoTech Foundation... which is in line with our aim to support livelihoods through direct and indirect employment creation for the youth of this nation."
Prem Yadav, Founder and CEO of Pratham InfoTech Foundation, said, "Digital literacy and 21st Century skills are the key factors that enable job opportunities worldwide. We are launching this Project to empower youth from underprivileged backgrounds by providing them with training that makes them proficient in employability and soft skills along with keeping their demand in today's job market."
About the Flipkart Group and PIF
Flipkart Group
The Flipkart Group is one of India's leading digital commerce entities. It has a registered customer base of more than 450 million and offers over 150 million products across 80+ categories. Today, there are over 11 lakh sellers on the platform. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns.
Pratham InfoTech Foundation (PIF)
PIF is a non-profit organisation that works in India to bridge the digital divide, facilitate the adoption of IT in education, and equip disadvantaged youths with skills, tools and capabilities that the new global economy demands. PIF runs IT-based training, educational and community capacity building programs in underserved schools and communities.
