Bengaluru - August 25, 2023: The Flipkart Foundation and Give Foundation have partnered with Pinkishe Foundation to spread awareness about menstrual health and hygiene. The initiative, 'Project Udaan', aims to create period-positivity while addressing the challenges girls and women from marginalized communities face, especially in rural areas. By providing essential information and eco-friendly period products, the project endeavors to foster better reproductive health and behavioral practices.
The project will be executed across multiple locations in four states:
- Gujarat: Gandhinagar and Mehsana.
The programme seeks to cater to girls aged 10 to 18 years , covering 20-25 schools identified with the help of local teams.
Workshop and Product Kit
A two-hour workshop will be organized in each of the selected schools for batches of 50 - 100 girls. These workshops will provide comprehensive knowledge on:
Hygiene practices, menstrual product options, and their disposal.
Health and nutrition.
Addressing menstrual stigma, pain management, emotional-wellbeing, and period-positive advocacy.
Period kits will be distributed as part of these workshops, including reusable cloth pads, an instruction booklet, and other essentials, to ensure environment-friendly menstrual health management for at least two years, per girl.
Puja Trisal, Director, Flipkart Foundation, said, "With the launch of 'Project Udaan,' in partnership with the Pinkishe Foundation, we are taking a significant step towards uplifting, educating, and empowering young girls and women in rural and underprivileged communities. Through essential menstrual health education and eco-friendly period products, we aspire to break barriers, instill confidence in girls at an early age, and pave the way for a healthier and brighter future."
Arun Gupta, President of the Pinkishe Foundation, commented, "By addressing this vital but overlooked issue, we are breaking barriers and empowering thousands of young girls while promoting environmental sustainability. Together, we strive for an inclusive society where no girl is hindered by menstrual challenges."
The Flipkart Foundation has worked with underserved communities in the past year across nine states, including Andhra Pradesh, Assam, Haryana, Maharashtra, Karnataka, Telangana, Uttarakhand, Uttar Pradesh, and West Bengal.
About Pinkishe Foundation
Pinkishe Foundation, a New Delhi-based non-profit established in 2017, focuses on shattering the silence around periods. They conduct impactful workshops and awareness programs in schools, colleges, and underserved communities. Pinkishe's focus on safe and sustainable period products has directly benefited over 500,000 girls and women.
About the Flipkart Group
The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Flipkart Health+, and Cleartrip. Established in 2007 , Flipkart has a registered customer base of more than 450 million and over 11 lakh sellers. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns.
For more information, please write to media@flipkart.com.
