Gurugram - May 29, 2023: The Flipkart Foundation, under the Flipkart Group, has partnered with Deepalaya, a leading NGO, to launch Nari Shakti, an innovative programme that aims to empower girls and women from marginalized communities. The primary objective is to train over 600 young girls and women with essential vocational skills to foster financial self-dependence and encourage them to establish micro-enterprises. The project will be executed over a span of 12 months.
The Nari Shakti programme addresses impediments such as low literacy rates and limited income-generation opportunities for women from economically and socially disadvantaged communities. The program will provide training to women above 18 years of age who reside in the targeted geographic areas.
Curriculum and Methodology
The training will be imparted in two batches for the courses. The curriculum incorporates skill and capacity building on entrepreneurship, health, and nutrition.
Door-to-door surveys and awareness generation activities will be conducted to identify potential candidates.
One-on-one counseling sessions will be held with the families of shortlisted participants to ensure programme sustainability.
The module emphasizes entrepreneurial training, along with nutrition, soft skills, and life skills.
Regular assessments and practical exposure will be provided.
Baseline community mobilization and impact assessments will be conducted to monitor progress.
The entrepreneurial training will enable beneficiaries to identify job opportunities and contribute to their family income, creating a ripple effect for future generations.
Puja Trisal, Director, Flipkart Foundation, said, "Our unwavering commitment to empowering communities through education and skill development is reflected through this partnership with Deepalaya. This initiative is a crucial step towards providing girls and women with marginalized resources meaningful opportunities that enhance their livelihoods."
Dr. George John, Chief Executive, Deepalaya, commented, "Deepalaya has made a significant impact by establishing 1,616 self-help groups, benefiting 17,892 women and creating over 8,431 micro-enterprises. Our 'Nari Shakti Project' is designed to help women achieve their dreams of self-reliance by providing training and resources to start their own small businesses."
About the Flipkart Group and Deepalaya
Flipkart Group
The Flipkart Group is one of India's leading digital commerce entities. It has a registered customer base of more than 450 million and over 11 lakh sellers on the platform. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI, and easy returns.
Deepalaya
Deepalaya is an ISO 9001:2015 certified non-government organization, committed to enabling self-reliance and working on issues affecting the urban and rural poor, with a special focus on women and children since 1979. The organization has worked with hundreds of thousands of people from underserved communities across regions in India.
