Bengaluru, 23 March 2023: The Flipkart Foundation, under the Flipkart Group, is collaborating with Mitti Cafe, a chain of cafes that provides experiential training and employment to adults with physical and intellectual disabilities.
Through this initiative, the Flipkart Foundation has supported the one-time set-up cost for one of the Mitti Cafes in Bengaluru. Additionally, the Flipkart Foundation is supporting Mitti Cafe to train 249 PWDs at its training centers in Bengaluru and Kolkata. This training will help create sustainable livelihood opportunities for people from underserved communities.
The collaboration endeavors to contribute to the lives of PwD by creating a gateway to their financial independence and upskilling. This will also help create awareness of inclusive workplaces that can be run by Persons with Disabilities. The newly opened Mitti cafe will be managed by persons with disabilities, with an intention to increase employability, and in turn self-reliance.
Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart and Board of Directors, Flipkart Foundation, said, "At Flipkart Foundation our focus is on enabling the disadvantaged communities and creating opportunities for them with appropriate knowledge and skills. We are happy and grateful to partner with Mitti Cafe and Give Foundation in this collaboration which aims to train, create employment and bolster opportunities for Persons with Disability at the grassroots level. This project is a step ahead in our stride to be agents of change in society."
Alina Alam, Founder and CEO of Mitti Cafe, said, "This collaboration with Flipkart Foundation and Give Foundation will propel our journey closer to our goals of creating a more inclusive and equitable society that has enough financial opportunities for the marginalized sections of our community."
The Flipkart Foundation aims to positively impact 20 million lives directly and indirectly in the next decade. In the past year, the Foundation has worked with underserved communities across Andhra Pradesh, Assam, Haryana, Karnataka, Telangana, Uttarakhand, Uttar Pradesh and West Bengal.
About Mitti Cafe and Flipkart Group
About Mitti Cafe
MITTI Cafes are dedicated to promoting economic independence and dignity for adults with physical, intellectual, and emotional disabilities. Managed by adults with disabilities, MITTI Cafes across India have served over ten million meals and beverages in recent years. Their efforts have been recognized with numerous awards, including the NITI Aayog- Women Transforming India Award and the UN Intercultural Innovation Award (2021).
About the Flipkart Group
The Flipkart Group is one of India's leading digital commerce entities. It has a registered customer base of more than 450 million, offers over 150 million products across 80+ categories. Today, there are over 11 lakh sellers on the platform. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns.
For more information, please write to media@flipkart.com.
