Bengaluru February 3, 2022: Flipkart, India's homegrown e-commerce marketplace, today announced the launch of its latest digital campaign for Flipkart Grocery – a category that continues to see exponential year-on-year growth. Flipkart recently ramped up its business to cater to consumers across 1,800 cities in the country.
With this latest campaign titled 'Aapki Pasand pe Super Bachat' , Flipkart aims to establish the marketplace platform as the best destination for buying groceries online. The campaign was curated after extensive research by Flipkart, which determined that high-quality products coupled with value-driven constructs are key factors for a seamless e-grocery buying experience. Flipkart Grocery showcases the benefits of quality shopping through a 360-degree campaign, which follows extensive quality check processes.
The campaign narrative starts with a homemaker in an Indian household who has a 'well kept secret' on how she procures the best quality of daal she uses. It shows how the homemaker ensures she is bringing the best groceries into her house, which are considered the favorite by her whole family. Through the campaign, Flipkart establishes that grocery purchases affect everyone in the household, and the 'secret' should be ensuring the household has access to a range of their choice of high-quality products at affordable prices.
Commenting on the launch of the campaign, Smrithi Ravichandran, Vice President - Grocery, Flipkart, said, "With this latest campaign, we want to highlight how our platform is able to bring the highest quality of products that undergo stringent quality checks, over and above the mandatory checks, to consumers across the country. Today, not just in metro cities but consumers from over 1,800 cities have access to e-grocery services that meet their standards of shopping while giving them a value-driven experience."
Flipkart's Grocery fulfillment centers have fully digitized processes, product quality checks, and effective quality management systems to ensure that products are traceable from raw materials until they reach the consumer. The company has made deep investments in its Grocery business over the last two years and today caters to its pan-India customers through 22 grocery fulfillment centers. With this expansion, Flipkart is now present in 23 states across the country, taking its reach to 10,000 pin codes.
Here is the latest campaign from Flipkart Grocery, available across Television, Digital media channels and the Flipkart app.
Campaign Highlights (Apki Pasand Pe Super Bachat!)
13000+ Products
7 Step Quality Check
Up to 50% Off
About the Flipkart Group
The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Flipkart Health+ and Cleartrip. The Group is also a majority shareholder in PhonePe, one of the leading Payments Apps in India.
Started in 2007, Flipkart has enabled millions of consumers, sellers, merchants, and small businesses to be a part of India's digital commerce revolution. With a registered customer base of more than 400 million, it offers over 150 million products across 80+ categories. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns. Together with its group companies, Flipkart is committed to transforming commerce in India through technology.
For more information, please contact media@flipkart.com.
