Kochi - June 16, 2022: Flipkart, India's homegrown e-commerce marketplace, will engage with MSMEs, entrepreneurs and artisans from Kerala on June 16-17 at the Vyapar 2022 event organized by the Department of Industries & Commerce, Government of Kerala, along with FICCI. This is part of the company's continuing efforts under its Flipkart Samarth program to support the growth and digitization of MSMEs across India by onboarding them onto its e-commerce platform.
The 3-day event will see participation from MSMEs from across industries like Food Processing to Spices, Electrical & Electronics to Rubber, Handlooms to Handicrafts and Coir to Ayurveda.
Flipkart will educate hundreds of MSMEs present at the event about its various seller initiatives and ease of doing business policies, including the easy 10-minute onboarding process. It will handhold interested MSMEs with step-by-step registration of their business onto the Flipkart Marketplace. The company will also offer guidance on product cataloging and listing on the platform that will enable access to 400 million customers across India.
Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said, "Flipkart Samarth was launched in 2019 with the mission to support artisans, weavers, and micro-entrepreneurs, by providing them access to a pan-India market by harnessing the power of technology. We are delighted to engage with the MSMEs, artisans and entrepreneurs from Kerala. Through the Flipkart Marketplace, we aim to provide a democratised platform for artisans and seller communities to reach a wider market, including and beyond their respective regions."
Jagjeet Harode, Senior Director and Head - Marketplace, Flipkart, said, "Through our participation at Vyapar 2022, we aim to educate the MSMEs in Kerala about the ease of doing business with Flipkart in a simple and efficient manner."
Flipkart's participation in Vyapar is under its Samarth program, a nationwide initiative launched in 2019. It aims to help rural artisans, weavers and handicraft makers set up their businesses on the Flipkart Marketplace in an efficient, transparent, and cost-effective manner. Flipkart Samarth currently impacts more than a million livelihoods, including artisans, weavers, and craftsmen across India.
About the Flipkart Group
The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Flipkart Health+ and Cleartrip. Started in 2007, Flipkart has a registered customer base of more than 400 million, offering over 150 million products across 80+ categories. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns.
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