Bengaluru - March 02, 2023: Flipkart India Private Limited today launched the 'Flipkart Samarth Krishi' program with the aim of providing India's farming communities and Farmer Producer Organisations (FPOs) with national market access and more negotiation power through its platform.

Aligned with the government's commitment to empower Indian farmers and boost the agricultural sector, the program seeks to provide market access and build the capacity of farmers. Additionally, it will help them grow sustainably, get market-ready, and become a part of the mainstream economy through relevant partnerships.

Key Program Goals and Scale

The Samarth Krishi program aims to make the digital transformation of the agricultural sector more inclusive by enhancing livelihoods and engaging with 2,500 FPOs by the end of 2023.

The program covers over 100 commodities such as rice, pulses, whole spices, atta, millets, etc..

Flipkart India has already trained over 10,000 farmers on product quality and food safety.

Through the program, farmers and FPOs will be trained and upskilled on technologies and best practices for improving the quality of produce.

Flipkart India has active partnerships with several industry and government bodies, including the respective Departments of Agriculture for nine states.

Flipkart has been able to source pulses, millets, and whole spices directly from farmers and FPOs, thus giving a boost to local agri-economies.

The program will help uplift the local economy and offer a variety of quality products to over 450 million consumers of Flipkart India.

States and FPOs Involved

Flipkart India has active collaborations with government bodies in the following states for onboarding FPOs onto its platform:

Andhra Pradesh

Bihar

Gujarat

Haryana

Karnataka

Madhya Pradesh

Maharashtra

Telangana

West Bengal

Flipkart India has already onboarded several FPOs, including ABY Farmers, Sri Sathya Sai MAC Fed, Jana Jeevana, Nirala Herbal, and Sahyadri Farms Supply Chain.

Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said, "Flipkart India's association with farmers and FPOs is in line with its commitment to creating avenues for increasing the income of local farmers and helping them scale their offerings at a nationwide level. By harnessing the power of technology, innovation, and e-commerce, the Flipkart Samarth Krishi program will accelerate India's socio-economic development and benefit everyone in the value chain, from farmers to consumers."

About the Flipkart Group

The Flipkart Group is one of India's leading digital commerce entities, including group companies Flipkart, Myntra, Flipkart Wholesale, Flipkart Health+, and Cleartrip. It started in 2007. Flipkart's marketplace offers over 150 million products across 80+ categories to a registered customer base of more than 450 million. Today, there are over 11 lakh sellers on the platform, including Shopsy sellers. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns.

For more information, please write to media@flipkart.com.