Bangalore October 04, 2023: Flipkart, India's homegrown e-commerce marketplace, launched two new experiences—the shopping assistant 'Flippi' powered by ChatGPT and the unique video-led browse mode 'Vibes'—as part of its 'Swipe Screen' experience. SwipeScreen provides multiple homepage experiences and aims to simplify the e-commerce shopping experience for all customers, especially new-to-e-commerce shoppers.

These experiences are available conveniently with just a swipe from the Flipkart homepage:

A swipe left leads to the chat-based shopping assistant 'Flippi'.

A swipe right leads to the 'Vibes' video experience.

Flipkart's SwipeScreen experiences aim to address challenges in conventional e-commerce shopping by providing human-like guidance and bringing an element of entertainment via engaging video content.

Flippi is an end-to-end shopping assistant powered by ChatGPT. Flipkart aims to enable consumers to find products that align with their individual tastes and needs in an intuitive, conversational manner.

Function: Flippi performs the role of a decision-making assistant equipped to answer any open-ended question from the customer, such as product type, budget-related choices, or age-appropriateness.

Impact: By providing in-depth guidance at every stage, Flipkart aims to help millions of customers make better online shopping decisions.

Accessibility: Flippi is currently available in English and will soon be available in multiple languages along with voice support.

Usage: Customers can find, shortlist, and compare products through a conversation. The assistant is live across a wide range of product categories and can be accessed from the SwipeScreen, category pages, product pages, and search listing pages.

Vibes is a new video browse feature that integrates the shopping experience with video content, thereby bringing the traditional window-shopping experience to the Flipkart platform.

Insight: Flipkart observed that video engagement helps customers make shopping decisions more seamlessly. The surge in online video consumption drives consumer inspiration for new products.

Experience: Through Vibes, consumers can enjoy product discovery in an engaging and fun way by watching thousands of short videos.

Purchase: Subsequently, they have the convenience of purchasing the products featured in these videos directly from the platform.

Target Categories: This approach enhances the online shopping experience for high-value or technical products where clarity is needed, and for style-led categories like Fashion and Beauty where consumers seek inspiration.

Bharath Ram, Senior Vice President, Growth and Retention, Flipkart, said, "We're thrilled to unveil our latest on-app experiences 'Vibes' - a video-led browsing experience and a shopping assistant 'Flippi' powered by ChatGPT, that are going to change the way millions of Indians experience e-commerce, especially in the run-up to this year's festive season. At Flipkart, we take great pride in leveraging the latest technological advances to create delightful and innovative experiences for our shoppers, and define the future of online shopping".

About the Flipkart Group

The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Flipkart Health+, and Cleartrip. Established in 2007, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in India's digital commerce revolution. With a registered customer base of more than 500 million, Flipkart's marketplace offers over 150 million products across 80+ categories. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns.

For more information, please write to media@flipkart.com