Bengaluru, India October 5, 2023: Flipkart, India's homegrown e-commerce marketplace, has launched 'Flipkart Commerce Cloud', which offers retail technology solutions for International retailers, marketplaces and e-commerce platforms. The company aims to help retailers across the world grow their business and solve business needs through intelligent and AI driven solutions. The suite of solutions comprises the entire marketplace technology stack out of a box, retail media solution, pricing solution, inventory management and forecasting solutions among others. Each solution is built using Artificial Intelligence and Machine Learning, and is scale-tested at Flipkart every day. These solutions help emerging retailers enhance their business in a reliable and secure way.

Anand Lakshminarayanan, Senior Vice President, Shopping Experiences & Commerce Cloud, Flipkart, said, "Flipkart Commerce Cloud is a testament for the "Made in India" story - Technology that was built for India and now available for the global retail market. We are confident that these scale-tested, robust solutions will help enterprises across the globe with their digital transformation in e-commerce, scale their business and deliver new customer experiences."

Flipkart Commerce Cloud has already marked its presence internationally and has active customers in North America, South America, MENA, Africa and Europe.

Flipkart Commerce Cloud currently offers three business solutions which are being used at Flipkart to serve millions of requests every day.

1. Marketplace Technology Stack

This latest offering is the full marketplace stack that helps online and offline retailers and brands launch or scale an online marketplace with the advanced capabilities of a mature digital platform. The well-rounded solution has more than 40 plug and play components including Catalog, Personalization, Merchandising and Recommendations engines, OMS, Seller Management, Inventory and Warehousing technology.

2. Retail Media Solution

This is an ads engine built from the ground up that understands the online shopping journey of users, and their current shopping intent and places relevant, personalized ads using advanced AI/ML algorithms. The solution has already been adopted by big retailers across the world and is proving a highly successful solution in increasing ad monetisation revenues for them.

3. Retail Pricing Manager

This is a cloud-based SaaS offering for retailers to understand competitive pricing strategies and optimize pricing to maximize margins and volumes. It tracks, compares and analyzes competitor price changes in real time and uses machine learning models to learn price elasticity of demand from historical sales data. This combined with game theory helps the pricing engine predict how customers will respond to each price change.

About the Flipkart Group

The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Flipkart Health+, and Cleartrip. Started in 2007, Flipkart has a registered customer base of over 500 million, with more than 150 million products across 80+ categories. Today, there are over 14 lakh sellers on the platform, including Shopsy sellers. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns.

For more information, please contact media@flipkart.com.