Bengaluru - December 14, 2020: Flipkart, India's homegrown e-commerce marketplace, has announced the launch of the Nokia PureBook X14 laptop, marking the brand's entry into the laptop segment.
The Nokia PureBook X14 comes in a 1.1 kg ultralight and 16.8mm sleek form-factor. It features a 14" Full HD screen that is powered by Dolby Vision® for ultra-vivid picture quality. The sleek and powerful laptop is priced at Rs. 59,990 at the launch and will be available to pre-order on Flipkart from December 18, 2020.
The laptop is powered by an Intel i5 10th Gen quad-core processor with up to 4.2 GHz turbo frequency and comes with Windows 10 Home pre-installed. The processor coupled with a 512GB NVMe SSD enables super-fast boot-up, processing, and great performance during simulations, data crunching, and content creation.
The laptop includes an HD IR webcam with Windows Hello face unlock, a backlit keyboard with adjustable brightness, and a precision touchpad with multiple gesture options for functionality and ease of use while working from home.
Vipul Mehrotra, Vice President - Nokia Brand Partnerships, said the launch is testament to their successful collaboration with Flipkart and they are excited to offer consumers a Nokia branded laptop that brings innovation, style, performance, and reliability.
About the Flipkart Group
The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, and Flipkart Wholesale.
Started in 2007, Flipkart has a registered customer base of over 300 million, offering over 150 million products across 80+ categories.
Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns.
The Group continues to steer the transformation of commerce in India through technology, together with Myntra, PhonePe, and Flipkart Wholesale
Dev Iyer, Vice President - Private Brands at Flipkart, noted that as consumers continue to stay indoors and design their work-from-home lifestyles, there is a focus on high-end value electronics. He stated that the Nokia PureBook X14 caters to multifunctionality needs and ensures supreme visual and processing quality.
Farhana Haque, Group Director - Devices, Microsoft India, highlighted that the power of Windows 10 in modern devices helps users be creative and do more, and expressed excitement to collaborate on the launch.
The demand for laptops has grown by over 2.3X due to online education and "work from home" becoming a norm. Flipkart's customer analysis revealed a high demand for features like premium picture quality, multifunctionality, ultra-lightweight, and sleek design.
