New Delhi, 31 July 2019: Flipkart, India's leading e-commerce marketplace, today launched 'Flipkart Samarth'—a breakthrough initiative aimed at bringing India's artisans, weavers, and handicrafts producers onto e-commerce. This move will open up national market access for these underserved communities, giving them access to a constantly growing pan-India customer base of more than 150 million.

Support and Benefits under Flipkart Samarth

Flipkart Samarth has been designed to support the e-commerce journey for artisans from on-boarding until they reach familiarity with the process of selling online.

The host of initiatives and benefits under Flipkart Samarth include:

Dedicated support for onboarding.

Cataloguing.

Account management.

Business insights.

Dedicated seller support.

Reduced commission where eligible.

Warehousing support.

Flipkart Samarth will work closely with reputed NGOs and government bodies and livelihood missions to reach a large number of rural entrepreneurs. There is a special focus on women-led enterprises, differently-abled entrepreneurs, artisans, and weavers. These groups often face obstacles such as lack of access to working capital, poor infrastructure, and inadequate training.

Kalyan Krishnamurthy, CEO, Flipkart Group, said the initiative leverages the increasing internet penetration in rural India to boost entrepreneurship.

Sh. Anurag Singh Thakur, Minister of State for Finance and Corporate Affairs, said the initiative helps bridge the gap between local artisans, technology, and the marketplace. He noted that bringing local sellers onto e-commerce and guiding them through the supply chain process helps build a robust e-Commerce ecosystem and the 'Made in India' brand.

About Flipkart Group

The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Jabong, and PhonePe. Launched in 2007, Flipkart has a registered customer base of over 150 million, offering over 80 million products across 80+ categories. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns.

For further information please contact: Sumanta Dey (sumanta.dey@flipkart.com | +91 99861 66788) Aaradhana Ramesh (aaradhana.r@flipkart.com | +91 99161 70030)