Bengaluru July 24, 2023: Flipkart has enhanced its efforts towards fostering a more inclusive seller ecosystem with enhanced seller-focused policies aimed to strengthen MSME growth across the country. These policies, under the 'Flipkart EDGE' initiative, build upon the foundation laid in 2022. The program strongly focuses on helping businesses leverage the opportunity of online business and enhancing the ease of doing business on the Flipkart platform.

The new policies aim to empower the seller ecosystem with enhanced clarity, control, and transparency through new features, including Pricing Recommendations, Promotions, Rewards Platform, Fulfillment and Speed Initiatives, and Guidance Assistance. These features will help improve cost efficiency and sustainability of business operations on the Flipkart platform.

Rakesh Krishnan, Vice President and Head Marketplace, Flipkart, said, "Introducing the new features under 'Flipkart EDGE' aim to provide continuous support to the seller community and foster sustained growth while enhancing the overall ease of doing business. Our technology-driven solutions and capabilities are designed to improve the convenience and efficiency of online business operations."

Policy changes and tech capabilities for existing and new sellers on Flipkart Marketplace include:

Pricing Recommendation: This feature suggests sellers about ideal prices for their products based on consumer insights, buying behavior, and market trends. This is accessible across the seller dashboard to help sellers grow on the platform.

Promotions: This enhances transparency by displaying how promotions work and provides detailed information about the benefits, empowering sellers to gain control over their participation.

Rewards Platform: The new rewards platform significantly enhances the seller's reward experience by bringing in more clarity around incentives and their eligibility criteria. It also significantly reduces the rewards payout cycle, enabling sellers to utilize the additional operating revenue to expand their businesses.

Fulfillment Support and Speed Initiative: The platform introduced features to reduce operating cost for sellers and helps them use the right quality of packaging materials. Flipkart has also improved delivery speed to customers, enabling sellers to process more orders and better utilize warehousing space.

Seller Support Experience Guidance: Sellers now have access to multimedia content in different languages on their dashboards due to the 'Guided assistance' feature to solve issues more effectively and timely. The user interface was revamped with smart logic implemented on FAQ pages.

Video Commerce: Video commerce has been enabled for all sellers to help boost product visibility and provide customers with better purchase experiences. Flipkart has also launched a dedicated creator app for sellers to make it convenient for them to unlock the potential of video commerce.

A slew of strategic policies introduced in two phases last year encouraged over 11 lakh sellers (including Shopsy) to join the platform, marking a 220 percent increase in the seller base in 2022 compared to 2021.

Flipkart also launched its advertising campaign 'Kuch Khaas Kamao' recently. The campaign emphasizes how selling on Flipkart doesn't just enable successful business but also helps sellers earn time, trust and the priceless treasure of work-life balance. The campaign targets emerging sellers from tier 2 and 3 cities.

About the Flipkart Group

The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Flipkart Health+, and Cleartrip. It has a registered customer base of more than 450 million. Today, there are over 11 lakh sellers on the platform, including Shopsy sellers. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns.