Bengaluru September 28, 2023: Flipkart, India's homegrown e-commerce marketplace, is kicking off its much-anticipated annual flagship event, The Big Billion Days (TBBD). The 10th edition of the annual shopping festival marks a milestone in Flipkart's over 15-year journey. The mega carnival will usher in the country's festive season, uniting millions of customers, sellers, MSMEs, and Kirana delivery partners across India under one platform.

Kalyan Krishnamurthy, CEO - Flipkart Group, said, "The Big Billion Days this year is a special one, not just for Flipkart, but for the entire ecosystem, as we step into this milestone 10th year. This growth story is one that transcends across our growing seller network, MSMEs, brands, kirana partners and Samarth programme - creating numerous jobs and promoting inclusion in the digital economy at large. The Big Billion Days stand testament to the power of e-commerce in driving inclusivity, enabling growth for the ecosystem at large, the opportunity for job creation that it presents and delivering value to millions of customers."

Flipkart is focusing on enhancing the customer experience through advanced technological features:

Generative AI-powered conversational assistant, 'Flippi' will replicate the in-store experience with expert guidance and a simplified shopping process.

Introduction of an interactive short-video browse experience, 'Vibes' that enables product discovery, inspiration and the convenience of purchasing the showcased products directly from the platform.

One-to-one video assistance feature, that enables customers to have real-time video conversations with skilled sales associates for personalized recommendations.

Integration of augmented reality (AR) and virtual reality (VR) capabilities allows customers to visualize products in real-life settings for a better purchase decision.

Virtual Worlds, a 3D-rendered feature to explore brand showrooms for an immersive shopping experience.

Flipverse co-tenancy model creates a unified Virtual World where multiple brands can coexist and collaborate.

Surpassing a milestone of over 1.4 million sellers, the 27% year-on-year growth in sellers underscores Flipkart's widespread acceptance among the seller community and MSMEs.

'Flipkart EDGE' initiative continues to support MSMEs, fostering inclusivity and ease of doing business with the third phase of seller-friendly enhanced policies such as Pricing Recommendations, Promotions, Rewards Platform, Fulfillment and Speed Initiatives, and Guidance Assistance, launched in July this year.

Innovative tech interventions, such as AI-powered cataloging, enhanced seller experience, streamlined onboarding process, and simplified listing, bolster Flipkart's commitment to empowering Indian entrepreneurs.

ICICI Bank and Kotak Mahindra Bank are offering 10% instant savings on Credit Card, Debit Card and EMI transactions.

Axis Bank offers 10% Instant savings on Credit Card and EMI transactions.

Flipkart Axis Bank Credit Card offers customers 5% instant savings and 5% unlimited cashback on all festive season purchases.

Other offerings include assured savings on Paytm UPI and wallet, and a No-cost EMI facility for Bajaj Finserv EMI Network Card holders.

CT FlexMax and MediCancel on flight bookings, and 'Cancel for No Reason' on Hotels, are offered for travelers.

Flipkart Health+ will offer deals featuring brands like Fast & Up, Organic India, Purna Gummies, Lupin, P&G Health, and Mankind.

Access to deal constructs, including Flash Hours (price drop between 6 pm and 10 pm) and Top Deals.

Bigger early access for Plus members on exciting deals and higher SuperCoin redemption offers. Non-Plus customers can also enjoy early access by purchasing the early access pass.

Plus Premium members can avail of a 4% cashback on SuperCoins.

Flipkart VIP Subscription Program offers:

Early access, 5% cashback on SuperCoins (up to 300), and an extra 5% savings using SuperCoins.

Annual membership fee of Rs. 499/-.

Free same-day, next-day deliveries, instant customer support, and faster returns.

Cancellation/rescheduling of flights on Cleartrip for Re. 1/- in select cities.

Essential home services (repair, installation, maintenance) will be offered starting at Re. 1/- in select cities.

Customers across metro cities will get to enjoy the benefit of same-day doorstep mobile repair services provided by FHS.

The festive celebrations will be joined by celebrities, including Amitabh Bachchan, Alia Bhatt and Allu Arjun.

About the Flipkart Group

The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Flipkart Health+, and Cleartrip. Established in 2007, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in India's digital commerce revolution. With a registered customer base of more than 500 million, Flipkart's marketplace offers over 150 million products across 80+ categories. Today, there are over 14 lakh sellers on the platform, including Shopsy sellers. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns.

For more information, please write to media@flipkart.com.