Flipkart, India's homegrown e-commerce marketplace, announced the expansion of its quick commerce service, Flipkart Minutes, to Rohtak, reinforcing its commitment to delivering daily essentials in 10 minutes and ensuring convenience, speed, and value for consumers.

The Micro Fulfilment Centers (MFCs) are located across key areas in the city, including Shastri Nagar and Kamal Colony, offering a large assortment spanning grocery, mobiles, electronics, among several other categories. Based on local consumer insights, Flipkart Minutes offers access to a diverse range of locally popular brands, including Rajdhani, Desi Choice, Kitty Breads, Verka, and Vita, to name a few, making everyday essentials more relevant and accessible.

Strategically located to serve high-demand zones in Rohtak, these MFCs are designed to support hyperlocal deliveries across a wide selection of daily essentials and other frequently ordered categories. Flipkart works with more than a thousand local sellers and Farmer Producer Organisations (FPOs) across Rohtak to make fresh fruits and vegetables available to consumers. Backed by robust supply chain networks and AI-driven demand forecasting, Flipkart Minutes works closely with farmers to enable sustainable growth and equip them with strategic guidance while providing access to the national market for long-term growth.

Hemant Badri, Senior Vice President, Head of Flipkart Minutes, Supply Chain, Customer Experience & ReCommerce, Flipkart, said, "The launch of Micro Fulfilment Centers in Rohtak marks an important step in expanding our quick commerce presence in non-metro cities. As consumer expectations around speed and convenience continue to grow beyond metros, our focus is on building localised supply chain capabilities that can meet these needs efficiently. Rohtak's increasing digital participation makes it a strong market for this expansion, and through this initiative, we aim to improve access for customers while enabling farmers, sellers, and small businesses to benefit from deeper integration into the digital retail economy".

The MFCs complement Flipkart's existing large-scale supply chain infrastructure in the region, which is spread across various locations, including grocery, large, and non-large fulfillment centers. The combined expansion of extensive and micro-fulfilment infrastructure is expected to generate thousands of direct and indirect job opportunities spanning warehousing, logistics, and last-mile delivery operations in Rohtak and nearby regions.

About the Flipkart Group

The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Cleartrip and super.money. Established in 2007, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in India's digital commerce revolution. With a registered user base of more than 500 million, Flipkart's marketplace offers over 150 million products across 80+ categories. Today, there are over 1.4 million sellers on the platform, including Shopsy sellers.

With a focus on empowering and delighting every Indian by delivering value through technology and innovation, Flipkart has created thousands of jobs in the ecosystem while empowering generations of entrepreneurs and MSMEs. Flipkart has pioneered services such as Cash on Delivery, No Cost EMI, Easy Returns, and UPI. These customer-centric innovations focus on enhancing digital payment offerings for all customers while making online shopping more accessible and affordable for millions of Indians.

For more information, please write to media@flipkart.com.