Bengaluru, 28 May 2025: Flipkart, India’s homegrown e-commerce marketplace, today launched a new television campaign for Flipkart Minutes across TV and digital platforms. The campaign spotlights quality fresh vegetables starting at just ₹9/-, brought to life through a playful film inspired by the beloved Bollywood movie, 3 Idiots.

Tapping into everyday household concerns like rising grocery bills and time crunches, the film captures how Flipkart Minutes makes it easier than ever to get quality fresh vegetables delivered fast, starting at just ₹9/-, bringing unmatchable value and convenience.

Conceptualised by Leo Burnett, the ad draws inspiration from the timeless classic movie 3 Idiots, reimagining Raju Rastogi’s family in a quintessential Indian household. In the film, Raju’s mother angrily stirs vegetables on the stove, expressing concern over inflation and lamenting the rising costs of everyday vegetables, exclaiming, "Bhindi 100 rupaye kilo ho gayi!" and "Aur pyaaz ka toh puchho hi mat!".

Just then, a gust of wind blows a Flipkart Minutes flyer onto the door, announcing farm-fresh vegetables at just ₹9. Raju’s father looks towards the flyer, attempting to communicate the number 9 sign using his fingers. It eventually lands on the mother's face mid-rant, cutting her off. As she reads the flyer, disbelief gives way to elation. She quickly places an order on the Flipkart Minutes app and receives a doorstep delivery of fresh vegetables in minutes. The film concludes with the home filled with joy (and fresh vegetables), as the couple shares a lighthearted moment, sniffing mangoes and onions. The voiceover signs off with a cheerful promise: "Veggies at Rs 9/- delivered in 10 minutes!".

Kabeer Biswas, Vice President, Flipkart Minutes, commented on the campaign: "With Flipkart Minutes, we are making daily essentials convenient. This campaign brings to life the most essential needs of our customers – Value, Quality and Convenience at affordable prices. Fresh vegetables at Rs 9/- delivered in minutes is a reflection of our promise to reimagine everyday convenience. Backed by a robust tech-enabled supply chain and close collaboration with Farmer Producer Organisations, we’re able to create a seamless farm-to-consumer experience. Through a familiar story and relatable moments, we aim to connect with our customers in a way that’s both meaningful and reassuring."

Built on a simple premise, the campaign delivers a clear message that everyday essentials can be made available in minutes without compromising on quality. With quality fresh vegetables at ₹9/- and delivery in minutes, the campaign strikes the right chord of Indian consumers who desire value, convenience, and speed to fulfill their need for daily essentials.

The ad film will roll out across key television channels and digital platforms starting on 28 May, targeting urban and metro audiences. Besides English, the ad film will also be available in other languages, including Kannada, Hindi, Bengali, and Gujarati, to ensure broad reach and resonance among customers across geographies.

Flipkart Minutes leverages Flipkart’s deep supply chain capabilities, tech-driven efficiency, and unmatched consumer trust to offer a seamless and reliable grocery experience. Positioned as the go-to destination for daily needs, Flipkart Minutes is solving for speed, value, and quality for everyday essentials for millions of households.

About Flipkart The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Cleartrip and super.money. Established in 2007, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in India’s digital commerce revolution. With a registered user base of more than 500 million, Flipkart’s marketplace offers over 150 million products across 80+ categories.

Today, there are over 1.4 million sellers on the platform, including Shopsy sellers. With a focus on empowering and delighting every Indian by delivering value through technology and innovation, Flipkart has created thousands of jobs in the ecosystem while empowering generations of entrepreneurs and MSMEs. Flipkart has pioneered services such as Cash on Delivery, No Cost EMI, Easy Returns, and UPI. These customer-centric innovations focus on enhancing digital payment offerings for all customers while making online shopping more accessible and affordable for millions of Indians.

For more information, please write to media@flipkart.com.