Bengaluru, October 15, 2020: Flipkart, India's homegrown e-commerce marketplace, has partnered with more than 100 brands this festive season, to help bring their wide range of products across 2,000 fashion stores onto Flipkart's platform. Spread across more than 300 cities, this partnership will enable brands to showcase their available retail selection to near-by pincodes. This helps customers get visibility to a wider selection, which is then delivered to them through Flipkart's safe and sanitised supply chain.

This initiative widens the choice of products for Flipkart's large and growing base of more than 250 million consumers.

Flipkart is leveraging technology and advanced inventory management systems such as 'geo fencing' and 'store hopping' to enable these retail stores with the goodness of e-commerce and a robust supply chain. The partnership covers regions and cities beyond metros as well, solving needs for both consumers and brands.

Some of the stores included are:

'Liberty Stores' in Gulbarga and Sitapur.

'PEPE Stores' in Cochin, Panjim and Calicut.

'Raymond Stores' in Zirakhpur and Moga.

'Arrow Stores' in Jammu.

'Khadims Stores' in Jodhpur.

'Ethnicity Stores' in Durgapur and many more.

The initiative addresses the metro consumers' needs for quick delivery of the latest styles and enables aspirational consumers in Tier-2+ regions to get access to a much larger selection of the latest trendy brand offerings.

Commenting on the initiative, Nishit Garg, Vice President - Flipkart Fashion, said, "The future of shopping is an integrated model where the lines will be blurred, ultimately creating a win-win situation for consumers, brands and sellers. With this approach, we are bridging the gap that currently exists for firstly, aspiring customers in tier 3 cities and beyond, who are seeking the best of current fashion trends, but have limited access; and secondly, for customers in metros who are seeking fresh fashion in a minimum timeframe."

This year, Flipkart will have the largest fashion selection available for consumers during the Big Billion Days and festive season, which begins on October 16 with an early access for Plus members from October 15, 2020.

About Flipkart Group

The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, and PhonePe. Started in 2007, Flipkart has a registered customer base of over 250 million, offering over 150 million products across 80+ categories. The recent launch of Flipkart Wholesale is a testament to its commitment to accelerate the growth of kiranas and MSMEs in India. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns.

For more information, please write to media@flipkart.com.