Bengaluru - September 5, 2023: Flipkart, India's homegrown e-commerce marketplace, has announced its foray into the revolutionary immersive shopping experience domain with Virtual Worlds to enhance customer experience and engagement. Flipkart is focusing on immersive shopping with this launch, following its earlier introduction of 3D and AR features and Beauty/Makeup Try-ons. These spaces allow users to visualize products in a more lifelike manner, increasing engagement through interactive and fun elements and eventually leading to a more informed purchasing decision.

Flipkart achieved the largest e-commerce metaverse activation globally with Flipverse, piloted last year. Over a span of six days, people from across 2,300 cities came together virtually. Users who created avatars spent six times more time in Flipverse compared to the average user. Based on these insights, Flipkart has introduced a substantial offering that enables brands to develop custom Virtual Metaverse worlds within the Flipkart platform.

Flipkart is offering two immersive shopping experience formats:

Dedicated, customized Virtual Worlds created by brands like Coca-Cola, Mondelez etc., on the Flipkart app. These immersive 3D-rendered spaces align with the next generation of shopping.

Co-tenancy of brands within Flipkart's own Virtual World, known as Flipverse.

Additionally, Flipkart has launched its own Laptops Virtual Showroom, letting users explore 45-50 laptops in an immersive setting similar to an offline store.

Flipkart Labs is the pioneering hub dedicated to harnessing emerging technologies to craft immersive customer experiences. Flipkart Labs is actively leveraging technologies such as 3D, AR, Blockchain, and Generative AI to enhance the shopping experience for 450 million customers.

Ravi Krishnan, Head, Flipkart Labs, said, "We launched the Virtual World Metaverse experience on our platform to lead an immersive shopping experience. Brands have the opportunity to virtually present their unique characteristics, forging closer relationships with customers."

Sumeli Chatterjee, Head Integrated Marketing & Experiences (IMX) at The Coca-Cola Company India and South West Asia said, "Through cutting-edge technology like 3D & Blockchain, the launch of Thums Up Virtual World experience enhances immersive shopping, deepening connections between brands and shoppers."

Flipkart Labs enables the Virtual World experiences in collaboration with brand-facing teams and a key external tech partner Layer-E. Flipverse will be reactivated during the festive season to offer brands a special opportunity to let their users explore products in 3D within this shared space.

About the Flipkart Group

The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Flipkart Health+, and Cleartrip. Flipkart has enabled millions of sellers, merchants, and small businesses to participate in India's digital commerce revolution since starting in 2007. It has a registered customer base of more than 450 million and offers over 150 million products across 80+ categories. Today, there are over 11 lakh sellers on the platform, including Shopsy sellers. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI, and easy returns.

For more information, please write to media@flipkart.com.