Bengaluru - October 15, 2023: The Big Billion Days (TBBD) 2023 marked a decade of success for Flipkart's annual flagship event. The 10th edition of TBBD witnessed a record 1.4 Billion customer visits over early access and 7 days of the shopping festival.

Customer and Product Trends

Choices in Smartphones, Laptops, Tablets and Home Appliances indicate a strong premiumisation trend PAN-India this year.

Televisions, Audio Devices, Smartphones and Grooming products were top choices due to affordability constructs.

Deliveries were made to remote regions such as Andaman, Hayuliang (Arunachal Pradesh), Choglamsar (Ladakh), Kutch (Gujarat) and Longewala (Rajasthan).

The highest number of purchases on the Shopsy platform during TBBD was observed in T2 and T3 cities such as Guwahati, Cuttack, Medinipur, Gorakhpur and Bankura.

Four out of five smartphones purchased during TBBD'23 were 5G enabled.

The premium smartphone segment grew 1.7X over TBBD'22.

Fashion styles in the INR 5000+ range witnessed an 8X growth across footwear, watches and accessories.

Premium portfolio across Makeup, Fragrance, Toys and Babycare saw a 4X growth compared to the pre-festive period.

44% of new customers came through the Flipkart Fashion category during TBBD.

Seller and Ecosystem Growth

Seller success reached new heights with a 2X crorepati seller growth over TBBD 2022.

Flipkart's Samarth programme created an 'Indian Roots Store Front' and Samarth sellers observed a 6X growth compared to the pre-festive period.

Flipkart's Kirana partners delivered over 4 million packages in the first 4 days of TBBD'23.

Flipkart Wholesale saw a 30% growth in the number of businesses which transacted, compared to TBBD'22.

Technology and Engagement

Flipverse (3D-rendered, immersive Virtual World) saw a 10X increase in visits compared to the pre-festive period.

Flipkart's Video Commerce offering witnessed a total watchtime of 8 lakh hours by 50+ Mn users at a scale of 16X transactions compared to pre-TBBD.

FireDrops 2.0 (web3 engagement and rewards) saw a user base of over 2 million participating in brand engagement challenges.

Affordability and Financial Services

Flipkart Axis Bank Credit Card witnessed an 8X growth in overall spends and 4X growth in orders placed.

Flipkart Pay Later grew by 4X, and EMI spends increased by 7X compared to the pre-festive period.

Product exchange option adoption saw a 42% rise compared to TBBD'22, with Mobiles seeing a 50% increase in exchange-led purchases.

400k customers availed Flipkart's 'Buy Now Pay Later' offering.

BNPL (Buy Now Pay Later) offers for Flipkart Wholesale grew by 2X times during the TBBD period.

Sustainability and Logistics

Flipkart continues to prioritize sustainable measures, including strengthening its EV commitment and focusing on eliminating single use plastic.

Flipkart's warehouse in Haringhata, West Bengal, was accorded with the Green Warehouse Platinum Certification from IGBC, the highest certification level.

Kalyan Krishnamurthy, Chief Executive Officer, Flipkart Group, said, "This year's 'The Big Billion Days' has received great response from both customers and our extensive network of sellers across the country, which reaffirms Flipkart's purpose of delivering value and convenience to the larger ecosystem. In this milestone year, we continue to spread festive cheer by creating 1 lakh new job opportunities across our supply chain.... This truly reflects the impact Flipkart has made on the ecosystem, where year after year, we have witnessed millions of individuals embrace the power of digital commerce".

Flipkart Sellers Abhishek and Saurav Raid from Bengaluru, Karnataka share their views on their decade-long journey, stating their growth has been 100% each year for the past 10 years, and they expected no less than 10X growth for TBBD.

Wishmaster Sandeep from Kota, Rajasthan, highlighted his career growth from a delivery executive to a sorting executive, and then to the Kirana Model, which allowed him to deliver more shipments and earn a better livelihood.

About the Flipkart Group

The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Flipkart Health+, and Cleartrip. It has a registered customer base of more than 500 million and over 14 lakh sellers. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns.