Bengaluru - December 4, 2023: SPOYL, the fashion destination for Gen Z on Flipkart , is launching the official merchandise for the upcoming 1960s Netflix film 'The Archies' by Zoya Akhtar. Featuring over 300+ limited edition styles, the Archies Gang collection includes a wide range of apparel, footwear, and accessories spanning retro classics and modern silhouettes. In a first-of-its kind association, SPOYL and Netflix have joined hands to usher in a new era of nostalgic styles inspired by some of the most iconic pop-culture characters of our time.

Shoppers can channel the style of the iconic Archies cast (Archie, Reggie, Veronica, Betty, Jughead, Moose, Ethel and Dilton) by choosing from a collection of trendy t-shirts, dresses, loungewear and more, starting at Rs. 799/-.

Gen Z Engagement

Since its launch in August this year, SPOYL has witnessed tremendous traction from Gen Z fashion shoppers across the country. Shoppers in the 15-24 age group account for over 57% engagement on the Flipkart platform today. As Gen Z shoppers continue to embrace a mix of styles spanning across 90s grunge, Y2K, Kpop, cottagecore, and gender-neutral fashion, their deep connection with social media, pop culture and global trends is palpable.

Building on this momentum, the SPOYL X Archies collaboration marks the beginning of a new journey to make it the go-to destination for top trendy pop culture styles in the country. Around 40% of new customers explore Flipkart through fashion today.

Style Guide Highlights

The collaboration provides style inspiration for customers:

• Channel Betty's chic form-fitting style with mini skirts, dresses and collared shirts layered under a vest.
• Get Veronica's effortless girl-next-door vibe with bell bottoms, pinafores and embracing prints - from florals, polka dot to checkered.
• The iconic Archie jock look can be donned with bomber jackets, plaid shirts and monochromatic sweaters.
• Laid back Jughead's vibe can be recreated with striped jackets, monotone layering and of course, the quintessential cap or snapback.

Announcing the Archies collection launch, Abhishek Maloo, Senior Director Flipkart Fashion said, "With SPOYL, our mission is to provide every Gen Z fashion shopper in the country with the greatest value on trendy fashion offerings. We are thrilled to unveil the Archies collection which has been a special collaboration between fashion and entertainment in India and the start of a new journey for us at SPOYL. We will continue to identify the best avenues that enable us to bring the best of fashion to millions of customers across India through our growing network of sellers."

About the Flipkart Group

The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale and Cleartrip. Started in 2007, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in India's digital commerce revolution. With a registered customer base of more than 500 million, Flipkart's marketplace offers over 150 million products across 80+ categories. Today, there are over 14 lakh sellers on the platform, including Shopsy sellers. Flipkart has created lakhs of jobs in the ecosystem while empowering generations of entrepreneurs and MSMEs. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns.

For more information, please write to media@flipkart.com