Bengaluru, 01st June, 2023: Flipkart, India's homegrown e-commerce marketplace, has announced its much-awaited 'Big End of Season Sale' (EOSS) event, which will bring close to 200,000 sellers and more than 10,000+ brands together. The week-long event, beginning June 1, 2023 , will give customers a differentiated shopping experience with the introduction of technology interventions. Flipkart continues to witness strong growth from emerging metros and T3+ regions for fashion.

Customer Base: Fashion continues to be a top growth-driver for Flipkart today, with over 40% of new customers coming in through this category.

• Affordability: The End of Season sale will also extend its 'buy now, pay later' offer for its shoppers.

• Logistics: Flipkart sellers are supported by a robust Supply Chain that delivers to all serviceable pin codes PAN India.

Brands Featured

The event is bringing together a wide variety of styles in casual wear, ethnic wear, formal and seasonal wear, including footwear, accessories, men's and women's apparel, and kidswear.

• D2C brands: Being Human, Cultsport, Urbanic, Hershienbox, Mokobara, Fubar, AAdi, Krassa and The Kapas.

• Ethnic wear: Libas, Biba.

• Activewear: Nike, PUMA, Adidas, HRX, Fastrack.

• Formalwear: Peter England, Blackberrys, Arrow, and Woodland.

• Kids' wear: Allen Solly, Jack and Jones and Crocs.

Financial Offers

• Customers can avail various bank offers when making their fashion purchases:

• Flat Rs.25 on minimum purchase of Rs.250 from Paytm UPI and Flat Rs.100 on minimum order of Rs.1000.

• ICICI and SBI consumers can also benefit from the 10% Instant Discount coupons with minimum order value of Rs. 500.

Abhishek Maloo, Senior Director, Flipkart Fashion said, "At Flipkart, the 'End of Season Sale' is truly a festival for us and is an opportunity to bring joy to stakeholders across our ecosystem. The Big EOSS shopping extravaganza has not only delighted customers across India, but has fuelled tremendous growth for the sellers and brands on our platform. The vernacular interface facilitates our growth, and we are seeing an uptick in time spent browsing using our vernacular interface from customers across India."

Live/Video Commerce

• Video commerce breaks the largest barrier of 'lack of touch and feel' as people can see the product better before they purchase it.

• Approximately 1000+ hours of live streaming have happened during the year, with fashion playing a lead role.

• Women engage 1.6x higher than men, whereas men categories convert 1.2x higher (clothing categories being the highest converting).

• Flipkart has a constantly expanding seller ecosystem that is embracing the value of Video Commerce.

Image Search

• Over 5 million users used visual search monthly on average.

• Image Search allows users to find the best deals across e-commerce by visually comparing products.

• Image search adoption observed highest in women categories, followed by kids clothing.

About the Flipkart Group

The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Flipkart Health+, and Cleartrip. It has a registered customer base of more than 400 million, offering over 150 million products across 80+ categories. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns.

For more information, please write to media@flipkart.com.