Bengaluru December 22, 2022: During the recently culminated End of Season Sale (EOSS) on Flipkart, Flipkart Fashion witnessed heightened participation from customers across the country. The 6-day event, held from 7th to 12th December , saw millions of customers refresh their wardrobes.

The sale saw over 82 lakh orders being placed for fashion and lifestyle products from across geographies. The majority of these shoppers belonged to the age group of 25-35 years

Consumer Trends and Highlights

Top-Selling Products: Shoes, suitcases, sweatshirts, jackets, t-shirts, women's ethnic wear, watches, and jeans saw the highest uptick. Shoes, suitcases, women's ethnic wear, T-shirts, sweatshirts, watches, and jeans topped the demand chart overall.

Wedding Season Demand: With the ongoing wedding season, demand was dominated by cocktail dress orders (over 38,000 orders), sarees, jewellery sets, handbags, lehengas, and men's blazers and suits.

Most Shopped Categories: Women's ethnic wear and men's winter wear were the top categories shopped during this period.

Preferred Colors: Black, blue, white, and grey were the most purchased colors this season.

Top Brands: Brands including Puma, Nike, Adidas, Roadster, Woodland, Campus, Safari, Red Tape, World Wear Footwear, Metronaut, Provogue, Asian and Crocs were most preferred.

Geographic Engagement: Customers in Bangalore, New Delhi, Hyderabad, Kolkata, Mumbai, Pune, Chennai, Lucknow, Gurgaon and Guhawati shopped the most.

Image Search: The image search feature witnessed an 8% growth, with the highest engagement in the women's ethnic wear category. This indicates a customer shift towards visual searches for fashion purchases.

Market Growth: This edition witnessed maximum demand from the T3+ markets, indicating increased fashion consciousness in the country.

Flipkart's Ecosystem Support

Abhishek Maloo, Senior Director, Flipkart Fashion, commented that Flipkart is delighted to see tech interventions enhance the shopping experience and bring more customers onboard, while expanding market reach for lakhs of sellers, MSMEs, and regional & national brands.

Flipkart has an extensive delivery network and delivers across all serviceable pin codes through its logistic arm eKart and other partners, including Kiranas. The platform continues striving to bring a growing number of national, international, and regionally-renowned fashion brands and sellers to offer a differentiated experience to customers.

About the Flipkart Group

The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Flipkart Health+, and Cleartrip. Started in 2007 , Flipkart has a registered customer base of more than 450 million, offering over 150 million products across 80+ categories. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns.

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