Varanasi August 7, 2022: Flipkart, India's homegrown e-commerce marketplace, today announced the signing of a Memorandum of Understanding (MoU) with the District Administration of Varanasi, Government of Uttar Pradesh. The partnership aims to enable national market access for artisans, weavers, and people with disabilities of Varanasi.
Through this partnership, iconic goods from the state will now be available to 400 million customers on the Flipkart platform. These goods include:
Banaras Sarees
Handmade Carpets
Zardoji Craft
Metal Crafts
Handmade Dari
The Flipkart Samarth program will offer training and time-bound incubation support to help artisans, weavers, people with disabilities, and craftsmen grow their businesses through e-commerce.
The MoU was exchanged in the presence of Shri. Bhanu Pratap Singh Verma, Hon'ble Minister of State for Micro, Small and Medium Enterprises, Government of India, and other dignitaries.
Shri. Bhanu Pratap Singh Verma commented, "Today, MSMEs are leveraging the power of technology and wider national market to accelerate their growth ... MSMEs growth and digital transformation are a road to realizing the country's dream of becoming a $5 trillion economy."
Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said the company is committed to deepening its engagement in UP and creating opportunities and new jobs for small businesses, artisans, and weavers in Varanasi, especially on National Handloom Day.
About Flipkart Samarth
Flipkart Samarth, launched in 2019, is a nationwide initiative that aims to introduce lakhs of MSMEs, artisans and underserved communities to growth opportunities through e-commerce. The primary objective is to provide underserved domestic communities and companies with a sustainable and inclusive platform and better livelihood chances.
Flipkart Samarth provides support to small enterprises in establishing their operations on the Flipkart Marketplace, including:
Time-limited incubation
Assistance with onboarding
Free cataloguing
Marketing support
Account administration
Business insights
Warehousing support
About the Flipkart Group
The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Health+, Flipkart Wholesale, and Cleartrip. Flipkart, started in 2007, has enabled millions of consumers, sellers, merchants, and small businesses to be a part of India's digital commerce revolution. It has a registered customer base of more than 400 million, offering over 150 million products across 80+ categories. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns.
For more information, please write to media@flipkart.com.
