Flipkart, India’s homegrown e-commerce marketplace, has deepened its collaboration with the Government of Uttar Pradesh’s Department of MSME and the state’s flagship One District One Product (ODOP) initiative by participating in the Uttar Pradesh International Trade Show (UPITS) 2025. The five-day event, being held from 25-29 September 2025, was inaugurated by the Hon’ble Prime Minister, Shri. Narendra Modi and Chief Minister of Uttar Pradesh, Shri Yogi Adityanath Ji bringing together local entrepreneurs, artisans, exporters, buyers, and industry stakeholders to showcase and promote the state’s rich and colourful range of products.

As part of its ongoing collaboration, Flipkart has set up a dedicated stall at UPITS 2025 to onboard MSMEs, ODOP, and GI-tagged sellers onto its marketplace. Building on its association with the ODOP program since 2020, Flipkart has been digitally empowering artisans, weavers, and local entrepreneurs across Uttar Pradesh through dedicated microsites, capacity-building initiatives, and digital tools, enabling them to access pan-India markets and drive sustainable growth. Through its participation at UPITS 2025, Flipkart reaffirms its dedication to empowering local communities while safeguarding and celebrating Uttar Pradesh’s rich cultural heritage .

Commenting on the participation, Shri Alok Kumar, Additional Chief Secretary, MSME & Export Promotion and Infrastructure & Industrial Development, Government of Uttar Pradesh, said, “The UP International Trade Show is a flagship platform for our state to highlight the entrepreneurial and cultural strengths of Uttar Pradesh. Through initiatives like ODOP and our collaboration with Flipkart, we aim to support local artisans and MSMEs in accessing wider markets and creating sustainable business opportunities. Flipkart’s efforts to onboard ODOP and GI-tagged sellers amplify the state’s vision of driving inclusive economic growth while preserving our rich cultural and artisanal heritage.”

Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said, “Flipkart’s vision of empowering MSMEs, artisans, and entrepreneurs across Bharat is closely aligned with the Government of India’s agenda of inclusive growth and digital empowerment. In line with our shared commitment to building a Viksit Bharat, Flipkart continues to enable small businesses to seamlessly access national markets through the power of technology and e-commerce. Flipkart is proud to be a trusted partner of the Government of Uttar Pradesh in promoting entrepreneurship and preserving India’s cultural legacy. Our participation at UPITS 2025 reaffirms our commitment to empowering MSMEs, artisans, and ODOP entrepreneurs with digital tools, capacity building, and access to a pan-India marketplace. Through initiatives like ODOP and Flipkart Samarth, we celebrate India’s diversity while fostering sustainable livelihoods and driving economic growth across the state. The trade show is an important milestone in this journey, and we are delighted to collaborate with the Government of Uttar Pradesh to make it impactful.”

Flipkart has been equipping, building capacity through training initiatives and enabling artisans, entrepreneurs with digital skills, assisting them to bring the unique products of Uttar Pradesh across districts such as Kannauj, Bhadohi, Barabanki, Bulandshahr, Firozabad, Gorakhpur, Lucknow, Kanpur, Meerut, Sitapur, Unnao, Varanasi and Moradabad to a national audience through the Flipkart marketplace platform and under the Samarth program. Following the remarkable success of two consecutive editions, UPITS 2025 is set to be even bigger, further solidifying Uttar Pradesh’s position as a leading global sourcing hub. With its unique three-dimensional approach to categorising buyers into International, Domestic B2B, and Domestic B2C segments, this year’s trade show is designed to ensure a targeted and rewarding experience for every participant, while promoting the vision of Make in India, Vocal for Local, and Aatmanirbhar Bharat.

About the Flipkart Group

The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Cleartrip and super.money. Established in 2007, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in India's digital commerce revolution. With a registered user base of more than 500 million, Flipkart's marketplace offers over 150 million products across 80+ categories.

Today, there are over 1.4 million sellers on the platform, including Shopsy sellers. With a focus on empowering and delighting every Indian by delivering value through technology and innovation, Flipkart has created thousands of jobs in the ecosystem while empowering generations of entrepreneurs and MSMEs. Flipkart has pioneered services such as Cash on Delivery, No Cost EMI, Easy Returns, and UPI. These customer-centric innovations focus on enhancing digital payment offerings for all customers while making online shopping more accessible and affordable for millions of Indians.

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