Bengaluru - November 25, 2021: Flipkart, India's homegrown e-commerce marketplace, has announced a partnership with Hopscotch, a leading Indian kids fashion brand, as it continues to create opportunities in the branded Kids Fashion segment in the 0-14 years age group. Flipkart will make available a wide range of kids branded fashion from Hopscotch across the country.
In the past year, Flipkart has witnessed a 60% YoY growth in the branded kids fashion segment, with a majority of new customers coming in from T2+ regions. The majority of customers shopping for branded kids fashion on Flipkart today tend to be in the 25-40 age group, and are more conscious about fabric composition and branded clothing for kids. Through this partnership, Flipkart has enhanced its branded portfolio and continues to make high-quality premium branded products available to more than 400 million registered customers.
Speaking about the launch, Nishit Garg, Vice President - Flipkart Fashion, said, "At Flipkart, we've sharpened our focus on the kids fashion segment which has helped us scale the business to 3X in the past 2 years, with majority growth being driven by new customers. When shopping for children, trust and safety play a key role and we continue to address this requirement through the best product selection."
Rahul Anand, Founder & CEO Hopscotch, commented that seasonal collections are in great demand, especially in tier-2 and 3 cities, but access is limited. Hopscotch fills this void by featuring the trendiest kids fashion catalog at the most affordable price points.
Hopscotch specializes in curating the most fashionable and on-trend head-to-toe looks for infants, toddlers and preschoolers, through an amalgamation of style and functionality. Hopscotch presents a value-fashion range of stylish kids fashion starting at a price range beginning INR 349.
About Hopscotch
Hopscotch is one of India's leading kids' fashion brands, where aspiration meets accessibility.
Founded: 2012.
Reach: Features over 300 new and unique styles each day to parents across 1,500 Indian cities.
Impact: Has delighted nearly 3.8 million Indian parents.
Leadership: Founded by Rahul Anand, a Harvard Business School Alumnus.
Investors: Backed by investors including RPG Ventures, India Infoline, Eduardo Saverin (Co-founder, Facebook), Wei Yan (CTO and Co-founder of Diapers.com), late Toivo Annus (CTO and Co-founder of Skype), and Nisa Godrej (MD, GCPL).
For more information, please visit - https://www.hopscotch.in/.
About the Flipkart Group
The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, and Cleartrip. The Group is also a majority shareholder in PhonePe. Started in 2007, Flipkart has enabled millions of consumers, sellers, merchants, and small businesses to be a part of India's digital commerce revolution. It has a registered customer base of more than 400 million, offering over 150 million products across 80+ categories. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns.
For more information, please write to media@flipkart.com.
