Mumbai, June 14, 2023: Flipkart, India's homegrown e-commerce marketplace, debuts its first-ever on-ground Glam Up Fest at the Grand Hyatt, Mumbai, on the 16th of June. This on-ground extravaganza is set to dazzle beauty enthusiasts with an unforgettable experience.
The fest will bring together a curated set of Beauty and Grooming brands, celebrities, and around 300 influencers to celebrate the shopping extravaganza. It will feature experiential zones with brands such as MyGlamm, L'Oréal, MamaEarth, Nivea, Minimalist, Lakmé, Brut and Beardo, showcasing collections like lipsticks, face serums, foundation, fragrances, and wellness products.
The event will also see participation from renowned beauty and technology experts, including Mohit Yadav (Founder, Minimalist), Meghna Apparao (India E-commerce Head, Facebook), and Sukhleen Aneja (CEO, Good Glamm Group), sharing knowledge through interactive fireside chats.
The Glam Up Sale, live from June 16 – June 18, will bring more than 40+ brands together. It will use contemporary technology-led features such as Image Search, Video Catalog, Virtual Try-Ons, Video Commerce and Top Filters , backed by a robust supply chain that will cater to all serviceable pin codes in India.
Flipkart promises to be a celebration of all things beauty, fashion, and technology.
Kanchan Mishra, Senior Director, Consumables (FMCG), Home and General Merchandise, Flipkart, said, "We at Flipkart are thrilled to host the Flipkart Glam Up Fest and kick-off the Sale on the app. With multiple brand launches, insightful panel discussions, immersive brand experience, and exciting collaborations, this fest is set to be an exciting addition to the country's contemporary beauty landscape. The Flipkart Glam Up Sale and Glam Up Fest is a testament to our consistent efforts in our commitment to unlock unparalleled value in the beauty and lifestyle shopping experiences for our customers across the country."
About the Flipkart Group
The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Flipkart Health+, and Cleartrip. Established in 2007, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in India's digital commerce revolution. With a registered customer base of more than 450 million , Flipkart's marketplace offers over 150 million products across 80+ categories. Today, there are over 11 lakh sellers on the platform, including Shopsy sellers. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns.
For more information, please write to media@flipkart.com.
