Bengaluru - December 08, 2021: Flipkart Wholesale, the digital B2B marketplace of India's homegrown Flipkart Group, has enabled a 'Scan 2 Buy' feature on its e-commerce app to help kiranas and retailers with a superior shopping experience. 'Scan 2 Buy' aims to drive adoption of e-commerce with walk-in members, supplementing the platform's vision of 'Business Banaye Aasan'. The feature has been rolled out nationally across all 28 Flipkart Wholesale Bestprice stores via the platform's app.

Adarsh Menon, Senior Vice-President and Head, Flipkart Wholesale, said, "Giving our members the benefits of e-commerce within an in-store experience will drive quicker adoption of e-commerce and showcase the convenience and ease of doing business for kiranas and retailers."

The 'Scan 2 Buy' feature addresses a key challenge faced by customers in creating their digital cart before checkouts. Searching for products by manually typing item names or item numbers for an average cart size of 25-50 items is time-consuming and cumbersome.

Here is the simplified process:

Flipkart Wholesale members use the scan option in the e-commerce app.

They simply scan the item's barcode available on the item packaging to quickly access the product details page.

This streamlines the manual process by allowing customers to directly create a digital cart.

This increases the checkout speed and efficiency.

Once the digital cart is ready, a picker at the store completes the picking for the items.

The order is then invoiced (auto process) and packed, after which the customer can walk away with the order.

Flipkart Wholesale aims to solve any technology barriers Kiranas may face in the adoption of e-commerce. The feature offers kiranas the convenience of making digital cart purchases in the comfort of the familiar store environment.

Flipkart Wholesale Overview

Launched in 2020, Flipkart Wholesale serves over 1.5 million members across the country. Its members include kiranas, HoReCa (hotels, restaurants and cafeterias), and O&I (offices and institutions). The platform offers a wide selection across categories like Fashion, grocery, or general merchandise.

About the Flipkart Group

The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, and Cleartrip. The Group is also a majority shareholder in PhonePe. Started in 2007, Flipkart has a registered customer base of more than 400 million, offering over 150 million products across 80+ categories. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns.

For more information, please contact media@flipkart.com