Flipkart Wholesale unveils 'Freedom Fest 2025' to empower kirana members across India

2 min
Aug 7, 2025
Flipkart Wholesale unveils 'Freedom Fest 2025' to empower kirana members across India

Flipkart Wholesale, the digital B2B marketplace of India’s homegrown Flipkart Group, announced its annual ‘Freedom Fest’ event from August 9 to August 15, 2025, for its members across the country. Celebrating India’s 79th Independence Day, the Freedom Fest is designed to empower members by presenting a unique opportunity for them to enjoy incredible savings of up to 79% across a wide range of 6000+ products.


With the tagline ‘Aapki Azadi, Aapki Bachat’, the sale has been curated with various attractive offers including Rs 203, Enroll or Renew SaveEazy 12 month program @Rs.899 (previously Rs 999) cashback on shopping of Rs 2000 for lapsed members, and an assured gift on 12 Month SaveEazy Loyalty program renewal. The annual flagship event will be accessible across Flipkart Wholesale stores and the Flipkart Wholesale mobile application.


Dinkar Ayilavarapu, Vice President and Head of Flipkart Wholesale, said, “We are excited to launch the Freedom Fest on this Independence Day, bringing valuable benefits and unmatched savings for our partners. The strong participation from kirana members in last year’s edition reaffirmed our commitment to empowering our members. This year, we aim to help them grow further by embracing digital commerce and expanding their reach. At Flipkart Wholesale, we are committed to strengthening India’s B2B e-commerce ecosystem and creating a resilient model for small retailers to grow and prosper.”


To further enhance the savings, Flipkart Wholesale offers a 7-Day free credit facility where members can shop and pay later through its partnerships with multiple banks and credit partners like SBI. Various payment instruments such as Flat Cashback of ₹500 on SBI Credit Card & Credit Card EMI transactions, ePayLater, MobiKwik UPI and Wallet, among others are available for members to choose from. This Independence Day, Flipkart Wholesale’s Freedom Fest promises exclusive saving and personalized benefits, backed by its technological capabilities and market insights to foster robust growth for Kiranas and MSMEs.


To know more about the Freedom Fest, please visit https://www.bestprice.in/



About the Flipkart Group


The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Super.money, and Cleartrip. Established in 2007, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in India’s digital commerce revolution.


With a registered user base of more than 500 million, Flipkart’s marketplace offers over 150 million products across 80+ categories. Today, there are over 1.4 million sellers on the platform, including Shopsy sellers. With a focus on empowering and delighting every Indian by delivering value through technology and innovation, Flipkart has created thousands of jobs in the ecosystem while empowering generations of entrepreneurs and MSMEs.


Flipkart has pioneered services such as Cash on Delivery, No Cost EMI, Easy Returns, and UPI. These customer-centric innovations focus on enhancing digital payment offerings for all customers while making online shopping more accessible and affordable for millions of Indians.


For more information, please contact media@flipkart.com