Bengaluru, June 09, 2023: As Flipkart's End of Season Sale (June 2023 edition) drew to a close, millions of customers spent the maximum number of hours shopping for fashion brands and seller labels on India's homegrown marketplace. The sale ran from June 1 – June 7.
The sale featured an expansive portfolio across apparel, footwear and accessories for men, women and children. This included over 10 lakh+ styles to choose from over 10,000 brands backed by 200,000+ sellers.
Key Customer Insights
The event saw strong engagement from both metros and non-metros, with a growth in new customers coming from T2 and T3 cities.
The top product choices were Sports Running Shoes, Suitcases, Men's Casual Wear and Women's Ethnic Wear.
Top shopped-for and wishlisted brands include Puma, Safari, Adidas, Nike and Crocs.
The trends reflect activity in travel and the back-to-school season, while fitness remains a priority, especially for millennials and the Gen Z audience.
'Late-night shopping' is here to stay, with customers spending the highest number of hours shopping at midnight, especially at the start of the sale.
Technology and Engagement
Flipkart utilized technology interventions such as Image Search, Video Catalog, Virtual Try-Ons, Video Commerce and Navigated Experiences.
Video Commerce doubled its growth in unique visitors compared to last month.
Customers shopping through Video Commerce spent almost double the time on the app, compared to others.
Abhishek Maloo, Senior Director, Flipkart Fashion, said, "This year's Big End Of Season Sale has been steeped in the spirit of globalisation of trends and also the celebration of local craftsmanship. We enriched the online fashion experience, especially for several first-time shoppers, through Video Commerce, Image Search and Navigated Experiences. Our efforts to facilitate the growth of the fashion ecosystem in the country also ushered in success for lakhs of homegrown fashion brands and sellers, whilst delivering unparalleled cheer to customers".
Shopping festivals like this not only create a meaningful shopping experience by bringing together technology and fashion, but also enable growth for lakhs of sellers across India.
About the Flipkart Group
The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Flipkart Health+, and Cleartrip. Established in 2007, Flipkart has enabled millions of consumers, sellers, merchants, and small businesses to be a part of India's digital commerce revolution. The company has a registered customer base of more than 400 million, offering over 150 million products across 80+ categories. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns.
For more information, please write to media@flipkart.com.
