Bengaluru - June 20, 2022: As Flipkart's End Of Season Sale (EOSS) 2022 concluded, it showed that India loved shopping for fashion brands and labels as sellers from across the country served millions of customers. Millions of customers shopped for fashion, accessories and lifestyle products, pushing forward the economic growth for lakhs of sellers.

This EOSS 2022 also saw the debut of a 24X7 live commerce initiative that connected brands, sellers and influencers with customers engaging in real-time. Over 10,000 brands and 2,00,000 sellers came together to offer 10 lakh+ styles of fashionable apparel and accessories for men, women and children.

The weeklong event, from June 10-17, saw customers across the country refreshing their wardrobes with the highest uptick in men's t-shirts, jeans, formal & Wedding wear, Women Western Wear, Sarees, Shoes, Luggage, Handbags, shoes and watches.

Key Consumer Trends

High-Demand Categories: The highest uptick was seen in men's t-shirts, jeans, formal & Wedding wear, Women Western Wear, Sarees, Shoes, Luggage, Handbags, shoes, and watches.

Seasonal Purchases: With the oncoming monsoon and pick-up of travel, raincoats, backpacks, handbags, suitcases and duffle bags saw bolstered traction. Increased demand for uniforms, badges and black shoes was also witnessed as children head back to school.

Color and Keyword: Black was the most-shopped for color with over 16 lakh+ units sold. The top searched keyword this season was shoes.

Category Preferences: Western wear contributed to almost half of the demand pie. Western clothes saw elevated demand for men's casual T-shirts and formalwear, while women preferred ethnic clothing and sarees.

Top Brands: Brands such as Puma, Adidas, U.S. Polo Assn., Roadster and Highlander were most preferred by customers in the Western wear segment.

Sports Goods: As Indians become more health conscious, fitness and health products emerged as priority buys, with over 70% of purchases accounting for sports goods, including running, gym, badminton, and cricket shoes.

Geographic Engagement: Customers in cities such as Bengaluru, Kolkata, New Delhi, Mumbai, Pune, Guwahati, and Muzaffarpur clocked the highest engagement. The platform witnessed a strong response from the states of Karnataka, Uttar Pradesh, and Maharashtra, followed by Bihar and West Bengal.

Live Commerce Success

The live commerce initiative saw close to 100 hours of engagement via live and video commerce. Live shows run by Sellers had maximum engagement and appealed the most to the Bharat audience. Women's fashion, kids' clothing categories, and footwear categories saw maximum engagement from customers during the live videos.

Abhishek Maloo, Senior Director, Flipkart Fashion, said, "This year's End Of Season Sale has been steeped in the spirit of the comeback of fashion, as we saw a resurgence in consumption and a drastic increase in engagement post the pandemic. Our efforts to uplift the entire fashion ecosystem also ushered in growth for thousands of homegrown fashion brands and sellers across the country."

About the Flipkart Group

The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Health+, Flipkart Wholesale, and Cleartrip. Started in 2007, Flipkart has enabled millions of consumers, sellers, merchants, and small businesses to be a part of India's digital commerce revolution, with a registered customer base of more than 400 million, offering over 150 million products across 80+ categories. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns.

For more information, please write to media@flipkart.com.