Bengaluru March 01, 2023: Shopsy by Flipkart, Bharat's fastest growing hyper-value e-commerce platform , today launched its new campaign with Sara Ali Khan as its brand ambassador. The campaign brings to light the platform's affordable pricing and the expansive product range curated especially for customers seeking value. The TVC is built on the insight that in Indian families, parents get annoyed when their children spend a lot of money on shopping. This campaign breaks the myth by showing how online shopping on Shopsy is very affordable and can actually give you better value across multiple categories such as Kurtis, Sarees, Watches and Home Products. By casting Sara Ali Khan as the protagonist, the campaign aims to bolster Shopsy's positioning as a value-driven shopping destination for the consumers of Bharat.
Adarsh Menon, Senior Vice President & Head New Businesses, Flipkart, said, "Leveraging this deep understanding of our customers' needs, 'Aaj Shopsy Kiya Kya' campaign is a recreation of a real-life scenario where the families of Shopsy's customers are astounded to learn about the kind of vast selection in multiple product categories and low prices of the products available on the platform".
Sara Ali Khan, said, "The 'Aaj Shopsy Kiya Kya? campaign hits all the right notes by incorporating everyday conversations that resonate with Indian families. After watching this TVC, I am sure that the viewers will be excited to explore the wide range of products that the Shopsy app offers".
TVC Storyline Highlights
The film begins at breakfast time where Sara's father furiously questions her about yet another kurti delivery. Sara responds, "It costs just Rs.25". Her mother, holding three kurtis, sarcastically questions if each of them really cost that low. After the family continues to express doubt about a recently arrived watch, Sara reassures them that she bought the products from "Shopsy". She demonstrates on her phone that everything like clothing, footwear, utensils and home decor are available for attractive prices on the app.
You can watch the TVC here: https://youtu.be/HOZPQkq6Blk
About Shopsy
Shopsy was launched by Flipkart in July 2021 with the aim to offer an expansive range of engaging products at affordable prices. Shopsy's vision is to make digital commerce accessible and affordable across India through a zero-commission marketplace. Today, Shopsy has over 11 lakh sellers (including Flipkart) on the platform who provide 150 million products spanning over 800 categories for customers across India.
About the Flipkart Group
The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Flipkart Health+, and Cleartrip. Established in 2007, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in India's digital commerce revolution. With a registered customer base of more than 450 million, Flipkart's marketplace offers over 150 million products across 80+ categories. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns.
For more information, please write to media@flipkart.com.
