Lucknow June 3, 2022: Flipkart, India's homegrown e-commerce marketplace, today announced at UP Government's Ground Breaking Ceremony in Lucknow that the Government's ODOP (One District One Product) products have recorded Rs 1,600 crore sales on its platform. These products are developed by local sellers, artisans, weavers and craftsmen showcasing the indigenous and specialized products and crafts in UP. Flipkart signed an MoU and entered into a partnership with UP Government's ODOP Scheme in 2020.
Under this initiative, the UP Government's ODOP program has witnessed a 60% percent growth in the sale of ODOP products on the platform between October 2021 and April 2022.
The top five districts that saw record growth are:
The demand for products from these districts include sports goods, apparel, locks, and chikan embroidery that reflect the increasing trend of consumers' preferences for local products.
Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said, "The ODOP products from the state have garnered Rs 1600 crore sales on the platform since Flipkart's partnership with the state in 2020. We are committed to contributing to the inclusive economic growth of the state by connecting sellers to a nationwide customer base, creating employment and upskilling opportunities for thousands across the state."
Other Flipkart initiatives to support the economic growth and livelihood of lakhs of MSMEs in Uttar Pradesh:
HCL Foundation Partnership: Flipkart Samarth recently partnered with HCL Foundation's flagship program HCL Samuday to provide livelihood opportunities to rural women in the Hardoi district of Uttar Pradesh by reviving existing crafts and skilling through training programs.
Khadi and Village Industries Board MoU: Flipkart has previously signed an MoU with the Uttar Pradesh Khadi and Village Industries Board to benefit weavers and artisans by introducing khadi fabrics and village industry products on the Flipkart Marketplace.
About the Flipkart Group
The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Health+, Flipkart Wholesale, and Cleartrip. Started in 2007, Flipkart has a registered customer base of more than 400 million, offering over 150 million products across 80+ categories. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns. Together with its group companies, Flipkart is committed to transforming commerce in India through technology.
For more information, please write to media@flipkart.com.
